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Liberation returned to China's first position in heavy truck sales
In the first quarter, Liberated Brands achieved sales of 28,280 units, outperforming a market that saw an overall industry volume decline of 11.37%. This strong performance helped the brand reclaim its dominant position in the domestic heavy-duty truck segment, with a market share of 26.91%, securing the top spot in industry sales.
After 11 consecutive months of steady growth, Liberation Brands once again took the lead, driven by its commitment to the philosophy of "customers first, products first, quality first, service first." Leveraging its technology center, the "521" project was introduced to better meet user needs, significantly expanding the product portfolio. The brand launched several key models, including the "Siwei" series (Aowei, Shunwei, Dawei, Denway), the "Three Golds" (Taurus, Gold Camel, Gold Carp), and the "Three Races" (Sailong, Tigers, Saturn). In 2006, the new "Sword" model quickly gained popularity among customers, with over 5,000 new orders received in March alone.
Notably, the heavy-duty and semi-truck models such as Aowei, Converse, and Dawei stood out due to their compliance with national regulations, low fuel consumption, stable performance, and high technical standards. As a result, the product line continued to expand, and market demand remained robust. A total of 15,741 units were sold in the first quarter, making Liberation the top-selling brand in the sector.
Under the "521 Project" as its core strategy, Liberation Company focused on rigorous quality control throughout the new product development process. It ensured strict adherence to quality standards during platform product development and improved the certification system for product development and production preparation. By establishing comprehensive quality benchmarks, the company maintained full-process control, continuously enhancing vehicle reliability.
In 2006, the company’s theme was centered on “enhancing service system capabilities to deliver maximum value to customers.†Through strategic service initiatives, it aimed to drive overall brand development and fully realize the goal of maximizing customer value.
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