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Liberation returned to China's first position in heavy truck sales
In the first quarter, Liberated Brands achieved sales of 28,280 units, despite an industry-wide decline of 11.37%. This remarkable performance allowed the brand to reclaim its dominant position in the domestic heavy-duty truck market, securing a market share of 26.91% and topping the industry rankings. The success was driven by a strong focus on customer needs, product excellence, quality assurance, and superior service.
After 11 consecutive months of steady growth, Liberation Brands once again took the lead. Their commitment to the philosophy of “customers first, products first, quality first, service first†has been central to their resurgence. Leveraging the technology center, the “521†project was launched to better meet user demands, significantly expanding the product lineup. Key models such as the “Siwei†series (Aowei, Shunwei, Dawei, Denway), the “Three Golds†(Taurus, Gold Camel, Gold Carp), and the “Three Races†(Sailong, Tigers, Saturn) gained widespread recognition. In particular, the new “Sword†model, introduced in 2006, became highly popular among customers, with over 5,000 orders placed in just March.
Among the standout models were the Aowei, Converse, and Dawei series of heavy-duty and semi-trucks, which met national regulations, offered low fuel consumption, stable performance, and advanced technology. These vehicles saw strong market demand, with 15,741 units sold in the first quarter—again leading the industry in total sales.
To maintain this momentum, Liberation Company focused on the “521 Project†as a core initiative. The company emphasized strict quality control throughout the new product development process, ensuring high standards in platform product design and production. By refining the certification system for product development and production preparation, they established comprehensive quality benchmarks. This end-to-end control helped improve vehicle reliability and performance.
In 2006, the company's theme was “Enhancing Service System Capabilities to Deliver Maximum Value to Customers.†Through strategic service improvements, Liberation aimed to strengthen its brand presence and fully realize its commitment to providing the best value to its clients.
For more information: Liberation J6 offline marks the arrival of China’s high-end heavy truck era.