Mulinsen reshapes the LED market and leads the industry


In 2014, known as the gold development year of the LED lighting industry, the global LED lighting industry has developed rapidly due to favorable policies and good market prospects. In the face of the increasingly heated LED lighting market, many small and medium-sized enterprises that lack research and development strength and technical content even do not hesitate to sacrifice prices in the way of sacrificing product quality, laying a low-price trap for consumers, seriously disrupting the domestic LED lighting market. Healthy development.
In the fierce market competition, how to maintain its own advantages and continuously expand its market share has become a major problem for LED companies to face. Mulinsen shares, a leading enterprise in the vertical and horizontal LED market for 17 years, believes that price warfare at the expense of product quality is tantamount to drinking and quenching thirst. In the process of LED lighting market gradually moving towards rationality and standardization, only insist on product quality, value innovation, technology research and development, A company with economies of scale can achieve long-term development.
Scale effect value innovation = competitive advantage In the process of promoting the popularization of LED lighting, Mulinsen has written a great deal in the history of China's LED industry. In the period when price became the biggest obstacle to market development, Mulinsen took the lead in launching the LED lighting Huimin plan to complete the domestic LED channel system coverage through value innovation. The success code of Mulinsen's value innovation lies in its global manufacturing base of LED light source, which can achieve the ultimate cost of products through the advantages of scale while ensuring product quality. In addition, in terms of cost control, Mulinsen also has its own set of rules: For LED lighting products, do not pursue the so-called high, large, and full, but strive to create a suitable price/performance ratio. In other words, Mulinsen will not make all the best indicators, but based on the use of consumers and the needs of attention, according to different application sites, develop cost-effective specifications and the most cost-effective solutions.
As a leading enterprise in the domestic LED industry, Mulinsen has been introduced from abroad and through independent research and development and improvement, now has the most advanced LED automatic production, R&D equipment and process control technology in the industry, and has achieved scale through the improvement of production automation and R&D level. Effect and cost control.
Winning quality, leading the era of LED lighting to win market with value innovation, winning competition with high-end quality is the business philosophy that Mu Linsen has always been adhering to. Product quality and technological innovation are also considered to be the foundation of enterprise development. Since its establishment, the company has achieved a series of technical achievements in LED packaging and application fields, and has the ability to solve a complete set of solutions for LED packaging and application products. In terms of quality control, Mulinsen has always been at the forefront of the industry.
In the LED technology innovation of LED enterprises, led by the leading enterprises represented by Mulinsen Co., Ltd., leading the R&D and upgrade of LED technology, it is expected to reshape the LED industry. This also indicates that the Zhongshan LED industry, under the leadership of the leading enterprise represented by Mulinsen, is actively breaking through the bottleneck of low-end processing, rejecting the cottage, and realizing the strong transformation of the LED industry with technology upgrade.
In addition, Mulinsen has also established strategic partnerships with many domestic research institutions and institutions of higher learning. On December 10, 2013, Mulinsen Co., Ltd. and Fudan University Electric Light Source signed a cooperation agreement, which means that the Huangpu Military Academy of China's lighting industry, Fudan University, will help the world in academic, scientific research and talent transportation. Production capacity of LED packaging factory Mulinsen Co., Ltd. At the same time, it has also established a successful model for the transformation of science and technology into actual productivity in the history of LED industry development.
Industry experts predict that the current price-performance ratio of LED products to the civilian market is the most effective offensive weapon for enterprises. On the basis of utilizing its large-scale manufacturing advantages and reliable quality assurance, Mulinsen shares will significantly reduce the price of conventional LED light source products, which will reshape the LED industry and cause huge losses for those enterprises that lack competitiveness. Shock.

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