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China's injection molding machine strides towards branding
In recent years, more and more small business owners are shifting their focus from just price when purchasing injection molding machines. As one manager in Shaoxing, Henan, explained to reporters, “It's not just about the initial cost. The long-term usage cost is much lower. We ended up choosing a less-known brand because of its excellent service, ease of use, energy efficiency, and overall lower operating costs compared to other generic models.†This sentiment reflects a growing trend among users who are now placing greater value on brand reputation and product performance.
Manager Shao, who runs a company producing plastic water bottles and toy shells, shared his experience. His company started production back in 2003 with three injection molding machines. Due to limited capital, he initially opted for two cheaper, generic brands and one used branded machine. However, over time, he found that the used branded machine was more reliable and easier to maintain. “The factory provides technical support and guidance whenever needed. It’s much simpler to adjust parameters and operate,†he said. In contrast, the generic machines had issues like broken screws that were never properly fixed, leading to frequent downtime and higher repair costs.
He also noted that while the generic machines consumed similar power, the branded machine was more energy-efficient and operated more quietly, making it more appealing to workers. “It’s not just about the price; it’s about performance, reliability, and long-term savings.â€
According to an official from the China Plastics Machinery Industry Association, this shift in consumer behavior highlights the industry’s growth over the years. “Many Chinese companies have successfully established their own brands and gained recognition both domestically and internationally. This year, three Chinese brands were selected as national brands, which is a strong sign of our industry’s development.â€
China has now become the world’s largest producer of injection molding machines, accounting for one-third of global production and sales. The country’s machines have made significant technological and quality improvements, often matching or even surpassing those of developed nations. These products are now exported to 87 countries, with brands like Haitian enjoying a strong international presence. Last year, Haitian alone exported over $120 million worth of machines, making up more than half of China’s total exports in this sector.
The industry is moving away from low-cost competition and toward high-end innovation and branding. Production is becoming more concentrated, with around 700 companies in the sector, including over 376 large-scale enterprises. Ningbo alone accounts for more than 60% of the national market. Technological upgrades are accelerating, and domestic models are now comparable to global standards.
Specialized injection molding machines have also seen major improvements. For instance, Haitian Group’s HTD all-electric machine features advanced servo motor control, high-tech encoders, and closed-loop systems—technology that rivals Japanese counterparts. Meanwhile, Guangdong Kenli introduced China’s first digital optical disc injection molding machine, ending reliance on imported equipment.
Despite these advancements, some domestic companies still prefer foreign high-end machines due to concerns about longevity, stability, and precision. However, with continuous improvements in technology and quality, the future looks promising for Chinese brands. As the industry continues to grow, domestic injection molding machines are becoming increasingly trusted and preferred by businesses across various sectors.