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"The fuel consumption of 100 kilometers is 6.58L, which is 17.8% lower than the official fuel consumption." On July 3, 2011, the third final of the 2011 Foton Ao Ling China Le Mans Light Truck Endurance Championship Champion Challenge came from Hangzhou.
The industry insiders know that this achievement is enough to set a new benchmark for fuel economy in mid-to-high end light trucks.
As an engine service engineer for this event, Jiang Jian, a service engineer of the customer management department of the sales service department of Beijing Foton Motor Co., Ltd. (hereinafter referred to as Foton Engine Works), witnessed this moment.
Just the day before the game, he checked the engine of each car and found no problems. On the second day, the Austrian Bell Light Card completed the game in this "original state."
It is understood that the Foton Aoling China Le Mans Light Endurance Competition attracted more than 235,000 truck drivers. The theme of the game was "economizing fuel." The Olympics TX-4JB1TDi powered light truck was used as a race car. Within the designated mileage range, three people took turns driving the car and the team with the least fuel consumption won. The TX-4JB1TDi engine is an electronically controlled high-pressure common-rail engine produced by the Foton engine plant, which is based on the Nissan Isuzu engine combined with the German Bosch and Austrian AVL engine technology.
Jiang Jian joined the Foton Engine Plant as early as 10 years ago. In his view, the performance of the TX-4JB1TDi engine is related to the technological accumulation and manufacturing standards of Futian Engine Works. Especially after Foton Motor's overall acquisition of Foton Engine's predecessor, Futian Environmental Protection last year, this advantage has been even greater.
Futian Engine Works
In fact, if you mention the Futian engine plant, many people may not have heard of it, but if you mention the Futian environmental power, most people are not unfamiliar. Because Foton's light trucks, Sappi pika, landscape light passenger vehicles and other light vehicle supporting Chengdu come from the Futian environmental power, which includes Ao Ling power BJ493, 4D22, 4D24 and 4Y gasoline engine and other products.
Studying the history of the Foton engine plant has seen several changes since its name, and its identity has undergone several changes.
If we trace the history of the Futian engine plant, we must start from Beiei (formerly Beiei Group), which was built in 1949. Although many people think that this old state-owned enterprise has long since disappeared from the engine industry.
Since 1993, Beitou began to introduce Nissan Isuzu engine technology, but due to the combination of institutional, market, and product factors, it has lost more than one billion yuan in assets and is facing bankruptcy. Six years later, in the process of Beiqi Futian's reorganization of Beibei, Beijing Futian Beiei Engine Co., Ltd. was incorporated in the Beijing Changping Science and Technology Park and absorbed the most advanced diesel engine technology, professional technicians and advanced production equipment from Beichen at the time.
In the following year, the newly incorporated company began formal production and sales of engine products. That is, since then, the products of the Beiei Engine Plant have been able to support Futian Automobile with "a righteous turn of the word" and the first product to be supplied is a light truck.
On June 18, 2001, "Beijing Futian Beiei Engine Co., Ltd." was renamed "Beijing Futian Environmental Protection Co., Ltd."
On December 11, 2010, Beiqi Foton Motor Co., Ltd. issued an announcement stating that it had acquired the assets of Beijing Foton Environmental Protection Co., Ltd.'s Ao Ling Engines and Foundry Business for 1.084 billion yuan, and at the same time assumed the liabilities corresponding to the purchased assets.
At this point, the original engine assets of the original Foton Environmental Protection were collected by Beiqi Foton and became one of the subsidiaries of Foton Motors (600166), a subsidiary of Beiqi Foton, and was renamed as Beijing Foton Motor Co., Ltd.'s Beijing Foton Engine from April this year. Factory (internal referred to as Olympic Engine Division).
Into the transition period
This time, Foton Environmental Power has become a wholly-owned subsidiary of Beiqi Foton listed company. For Futian, through the integration of engine supporting resources, it improves the efficiency of vehicle powertrain management and reduces management costs while reducing the outsourcing of core components. The additional transaction costs thus increase the return on investment of the entire vehicle.
For the Futian engine plant has a far-reaching strategic impact, after the completion of the acquisition, Foton Motor will integrate its engine blocks including Foton Power, Revo Power, Foton Aoling Engine, etc. to achieve overall coordinated development. In this regard, industry experts analyzed the “Car Watchâ€: In the initial stage when core competitiveness and shipments have not yet fully opened, entering the terminal consumer market at the cut-off point of the shareholders is the realistic choice of the least risk for the Futian engine plant; As a major shareholder, Foton Motor naturally hopes to build its own complete engine application platform. This is the view of Chai Sunshine, deputy director of Beijing Foton Motor Co., Ltd., Beijing Foton Engine Plant, due to the planning and development at the beginning of the establishment of the Foton Engine Plant. The above service is for Foton Motor, so there is no major change in management after the reorganization. Now it is just assets that have been completely attributed to Fukuda, which is more manageable and has some strategic positioning changes.
In fact, since the beginning of this year, people have already felt changes in the quiet development of Foton Engine Plant, including increasing the frequency of appearances, inviting media to visit and interviewing, advertising, product lectures and so on.
"From behind the scenes to the stage" is an ongoing transformation of the Foton engine plant that has grown under the aura of Futian.
According to the introduction of Chai Sunshine, in terms of the development and planning of the Foton Engine, currently the Audi Engine of Foton Engine Co., Ltd. has both diesel engines and gasoline engines, and after the establishment of Foton Cummins, the high-end diesel engine was planned in the Foton Motor Power Sector Plan. The production is basically undertaken by Foton Cummins. The Fudan Engine Plant's Ao Ling engine will be the next step in the production of gasoline engines. This may imply that the Olympic engine will appear more on the passenger car in the future. Undoubtedly, this will have higher requirements for the Foton engine plant, which is bound to trigger research and development in the Foton engine. A series of changes in applications, marketing, and marketing.
Of course, as a subsidiary of Futian, the Futian engine plant in marketing must first meet the internal supporting needs of Foton Motor, but Chai Sunshine also knows well that external sales are helpful to enhance the market awareness and competitiveness of the engine, but from another From a point of view, there are not many foreign and domestic large auto companies that have the real power to export. Really large auto companies have the engine as their core resource. "I think there is a modest export in the early stages of our development, which is good for the growth of engine companies." Chai Sunshine said.
In the process of transformation, Foton Engine Plant also had to face its own weaknesses. From the perspective of serving Futian, Chai Sunguang frankly faced difficulties in two aspects: First, the talent problem, in the development of new gasoline engines, obviously The lack of development capability is ultimately a matter of talent. This is also a problem that needs to be solved in the development of a company. Second, the right to discourse is inherently inadequate. The engine companies affiliated with the vehicle group may have less strategic thinking. How to manage the model? Better service to vehicle companies needs to be further explored.
It is understood that there are two kinds of management structures in Futian: One is the SBU structure. For example, Auman and North and South engineering vehicles are all operating in a pure SBU structure. Futian is just asking them for revenue requirements and market share; the other is the group. The structure requires internal centralized management and the assessment of order completion rate.
Aoling engines are somewhere in between. "Our customers are internally subject to the group's unified management, but unlike the vehicle companies, they are completely market-oriented. Now that they are closer to Foton Motors in terms of assets, there will be some strategic shifts." The meaning of the sun's words, to do matching for Futian is still the first major meaning of the Futian engine plant.
Emboldened on the stage
Futian Engine Factory, which has been supporting Futian, has now come to the stage. It is far from being able to expand its propaganda and communication efforts. It is also a demonstration of comprehensive strength. Does it have such an emboldenedness?
As for the product structure of Futian Engine Plant, there are both light trucks and pickup trucks as well as SUV and MPV power. At the same time, there are both diesel engines and gasoline engines. It can be said that Futian Engine Works is the most complete engine company in the domestic engine category. After being fully incorporated into the Foton Power System, the technology research and development of the Foton Engine Plant has risen to the level of the Group. The Futian Automotive Research Institute has developed new products to ensure that the Foton Engine Plant is leading in product development and technology.
Li Hui, deputy section chief of the sales management department of the Foton Engine Plant Sales and Service Department, has worked at the plant for 9 years. He knows that the reputation of the Foton Aoling engine is fuel-efficient. This impression has been deeply engraved in the hearts of hundreds of thousands of users. Accumulation has been heavy enough. This has become one of the core competencies of Foton Aoling Engine.
The general consensus in the industry is that there is still a big gap between the domestic engine companies and their counterparts in foreign countries in terms of their forward development capability. The homogenization of their technical routes is more serious, and their competitiveness and more energy may be put later. Match the engine with the vehicle.
This coincides with the idea of ​​Chai Sunshine. "The ultimate perception of the user is obtained through the vehicle. The joint operation of the engine and the vehicle and the seamless connection are our advantages. From this point of view, many independent engine plants are inferior to us. Only good This work can really take advantage of the advantages of the engine. In this respect, efforts will also be reflected in our customer-oriented approach."
This point was also verified by Yan Ruigen, deputy director of the Applied Engineering Department of Futian Engine Works, which made a complete vehicle match. He gave an example. For example, Bosch's common-rail system is used by many manufacturers, and ECUs, common rails, and vents are all available. The same, but the product is still good or bad, the difference is that there is no accurate grasp of the data in the ECU, some manufacturers take the technology directly to use, leading to many problems in the actual use of the process, but Fukuda Engine Factory has obtained a lot of data through experiments, verifications, and improvements. It has mastered the core technology and can achieve the best results through matching.
In addition, in respect of service improvement, Chai Xinguang told car observation reporters that, under the overall strategic guidance of Foton Motor, Foton Motor has established a customer service headquarters to manage management planning resources as a whole and to raise the level of service as a core competence. Therefore, from the perspective of Foton Engine, the new idea is not to establish an independent engine network, but to establish a complete vehicle network, and to play a full integration of the overall advantages. At the same time, it will also establish a training platform and customer call center platform, as well as the logistics and distribution of accessories (including the accessories store and accessories guarantee platform). The customer service headquarters manages all service network resources through the construction of these three platforms.
After paving the way for matching and after-sales service, the most critical course is the manufacturing process of the product itself, which requires perfect manufacturing processes and strict management.
Gong Shihua, who was in his thirties, entered Futian Engine Factory in 2005. He started from the tester and became the director of the assembly department of Foton Engine Works in a few years. He told the automobile observation reporter that at present, according to the group's requirements, their departments can fully realize The 7+3 mode, which locks three days of inventory seven days in advance. In order to ensure product quality and control time, they implemented many methods, such as "Order Product Resource Classification and Control Management Measures", "Order Operation Rules and Supervision Measures," "Product Performance Management Evaluation Index System" and "Inventory Management Measures." And so on, it is this series of index systems and management methods that guarantee the delivery date and quality assurance.
It is understood that the largest customers matching Futian Engine Works are Foton pickup trucks and MPV (Scenery and Parker), and these two models are typical of urban logistics vehicles. Since last year, the production and sales of the Foton Engine Plant have been increased from 50,000 units to more than 70,000 units. This year they have also put forward the goal of “guaranteeing nine fights and ten timesâ€, that is, striving to reach 100,000 units. Faced with the development of commercial vehicles this year, Chai Sunshine believes that although the domestic commercial vehicle market is declining in the first half of 2011, urban logistics will not stop along with the urbanization process in China, and light commercial vehicles will continue to develop. Nowadays, in the transition, On the way, the reorganized Futian engine plant is moving toward its goal.
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