·Guangzhou Fick integrates 400 dealers to build a brand-name city showroom

GAC Fick 4S store will be multi-brand, which has been discussed outside; it will be modular, and little is known about this. A few days ago, the vice president of GAC Fick Auto Sales Co., Ltd. Xiao Xiaofei introduced the 4S shop that Guangzhou Auto Fick was refreshing. The overall feeling is that whether it is multi-brand sales under the same roof or a modular combination of different functions, GAC Fick's two innovations have only one starting point and goal - reducing dealers' operating costs and improving their sustainability and resistance. The ability to risk. Not long ago, GAC Fick's internal communication with dealers mentioned that in the face of the difficulties and challenges of the car market, GAC Fick will work with all dealer partners to tide over the difficulties. It is here that GAC Fick is providing a new reference for the future car 4S store.
The first real “multi-brand sales” 4S shop in the local area, if it is true “multi-brand sales”, GAC Fick should actually be the first in the auto industry, about 400 dealers, including the original Chrysler import. There are more than two hundred, Fiat's first-class network plus two-level network has more than two hundred, now belongs to today's GAC Fick sales company. The newly established GAC Fick Sales Company will take the lead in developing excellent distributors in the two networks, becoming distributors of the same-store sales of full-brand and full-product lines, and gradually training and optimizing all qualified dealers of the two networks. Upgrade, further improve its sales ability and service level, and finally build a sales system of full-brand, full-product line. The reason is mainly to consider reducing the operating cost of the channel, and the land is becoming more and more precious. In the European market, manufacturers have put the brand into the same exhibition hall as much as possible. This will be a trend. GAC Fick complied with this trend, and the brands included in the exhibition hall included Fiat, Jeep, Chrysler, and Dodge.
The new image design of the new GAC Fick joint venture sales network has been completed. The professional design team spent a period of time, the purpose is to consider how to integrate several brands into a large style environment, but also to reflect their different characteristics.
The overall style of the exhibition hall is modern, relatively simple, and takes into account the Jeep style, which combines the design of the Fick Group's global standards. The first batch of preparatory work for the renovation has been carried out. At present, the evaluation of about 50 pre-stores has ended. It will definitely meet with consumers before the end of the year, and the fastest will be completed in August.
According to local conditions, modular construction, 1 million can build a brand-wide city exhibition hall 4S shop modularization is a new concept proposed by the new sales company of GAC Fick. Because there are regional differences in China's population and economic development level, from the first-line north to the deep, to the regional market, the customer's consumption differentiation is relatively large. Therefore, the 4S shop adopts a modular design combination.
Standard 4S stores have multiple brand booths, but in some regional markets, SUV demand is relatively high. For example, in the vast western regions or mountainous cities, the demand for SUVs is higher than the national average. In this market, the channel will be based on SUV. The main layout form; there are also some areas, the market is mainly selling cars, the market channel of this place will have a showroom dedicated to car products. In the new plan of GAC Fick, 4S stores are also divided into different modes of large, medium and small, compared with the traditional investment costs of the industry, can reduce the cost by more than 30%.
GAC Fick divides the workshop and the merchandise car display into two unit groups. At the same time, the specifications of the exhibition area and workshop are divided into different grades of ABC, and the design settings and station settings are different in all aspects. Investors can freely combine according to their own situation, and a full-brand city exhibition hall can be built with a minimum of 1 million.
Enhancing customer experience is the core competitiveness of 4S stores. “The competition of 4S stores in the future must be based on enhancing the customer experience as the core competitiveness. Therefore, our new 4S shop design, the customer experience area is 5 times higher than the previous traditional stores. %”, said Xiao Xiaofei, vice president of GAC Fick Automotive Sales Co., Ltd. "Don't underestimate this 5%. We have to increase the 5% of all functions of the 4S store. It is hard to come by. In fact, the exhibition area is 5% of a thousand square meters, that is 50 flat, which is actually quite If the 5% is specifically implemented in the customer's contact experience, some may increase the area of ​​the customer experience by 100% or more than the traditional 4S store."
Uniform construction of the store standard, there is no need to uniformly purchase the future 4S shop building standard of GAC Fick, it will not have to purchase uniformly. In addition to some key logos, such as logos or manufacturers, the other dealers can purchase them themselves, so that the dealer's construction cost will be reduced. GAC Fick will manage 4S stores to achieve a unified corporate brand image through management standards, rather than managing designated purchasing points.
Considering the factors such as “good quality and low price” and “price-performance ratio” in advance, the design itself also takes into account the cost. The recommended materials for the design of GAC Fick are all new technology materials, and also materials that can be purchased by the society.
Multi-brand synergy has made the network unique and multi-brand synergy, which is the unique advantage of GAC Fick. The product line covers the most comprehensive SUV products from the market segment. From entry-level to mid-to-high-end cars, investors can make product portfolios based on current market conditions and pre-judgment of consumer market upgrades. After consumers enter the storefront of GAC Fick, whether it is a family car of 100,000 yuan or a full-size luxury SUV of 800,000 yuan, there will always be a choice.
Renovation and new 4S stores have factory subsidies. Whether it is an in-network investor or an out-of-network investor investing in a new storefront, the OEM will subsidize. If the existing network is to be transformed, GAC Fick will also provide certain subsidies. The subsidy policy can cover more than 50% of the cost of renovating a dealership, and the new store can cover more than 30% of the cost. At the same time, GAC Fick will gradually train, optimize and upgrade all qualified dealers of the two major networks to further improve their sales ability and service level. This is a big advantage for the new joint venture sales company to achieve a quick start in the market.
It is necessary to unify service standards and professional division. A few days ago, GAC Fick’s training work has begun. In the short term, GAC Fick will adopt more than two professional sales teams to serve customers, sell Fiat sales consultants and sell Jeep sales. The consultant is not the same sales consultant. The management of the 4S store is unified, and the two teams will receive different product training. For consumers, although the models may be different, the standard of service is the same, the service process is the same, and the after-sales training is the same.
The integration of GAC Fick also faces multiple challenges, which can be shared and which must be separated. Professional is professional and must be separated. Although it is not excluded that there are excellent sales consultants and technicians, the ability to stand out can be eaten, but after all, there are not many such talents. GAC Fick still encourages professional things to be done by professional people.

Steyr Diesel Generator is With a compact size and light weight, it is low fuel consumption, high reliability and good working performance.