Xinhuanet Beijing May 15th Recently, the China Automobile Industry Association released data show that from January to April, Chinese brand passenger cars sold a total of 2.797 million vehicles, an increase of 19.47%, accounting for 42.73% of the total sales of passenger cars The share ratio increased by 4.22 percentage points over the same period of the previous year. What contributed to the continued growth of Chinese brands, and where is the road to success? To this end, Xinhua Auto reporter specially interviewed Zhang Peng, deputy general manager of Jianghuai Automobile Co., Ltd. International Company, sharing the development history and achievements of Jianghuai Automobile and the development achievements overseas. Touchfree Car Wash,Leisuwash 360 Mini,Car Wash Systems,Leisure Touchless Car Wash Hangzhou Leisu Cleaning Equipment Co.,Ltd , https://www.leisuwashtouchless.com
Adhere to five, and create a competitive advantage in the international market. Zhang Peng: Jianghuai Automobile adheres to the "five-owned" business policy. First, it insists on efficiency and pursues stable operation. Second, it insists on technology and technology to cultivate advantages. Third, it insists. There are quality, branding by quality; fourth is to insist on having characteristics and winning the market with characteristics; the fifth is to insist on scale and support development by scale.
Jianghuai has formulated a differentiated market development strategy. First, the market enters the route, concentrates on superior resources, consolidates and continuously expands key markets, and is divided into two directions: First, the direction of Europe, from the Middle East, Eastern Europe, Southern Europe to Western Europe, one It is the Americas, promoted by South America, Central America, and North America. The second is the evolution of the operating model, from vehicle export - KD assembly to joint venture construction, from product output - technical management output to capital, human resources and cultural output. Establish differentiated marketing advantages, according to market attributes, divide the target market at the current stage into three categories: focus, strategy, and emerging, and adopt different marketing strategies according to different markets to create differentiated product advantages, and adapt product combinations based on market environment. , differentiated product portfolio based on market demand.
Zhang Peng said that Jianghuai's mid-to-high-end products can meet the needs of the European and North American markets. It is characterized by more emphasis on safety, energy saving, environmental protection, electronic and intelligent, while low-end and mid-range products can meet the Asian and African markets, and they are more serious about the poor. Adaptability, durability, convenience and economy of maintenance. Jianghuai has a full range of export product systems, 1-50 tons of full range of commercial vehicles, 6-12 meters full range of passenger car chassis, passenger cars, SUVs and MPVs, and emission standards covering Euro 1 to Euro 5, left and right rudder configurations. To meet different levels of market demand. The light truck has maintained its export first for 14 consecutive years, and the heavy truck business has steadily advanced. The growth rate of passenger car exports is leading, and the strategic market has made a major breakthrough.
Chinese brands should not "infighting", and foreign brands rush to market Zhang Peng said that Chinese brands compete with Chinese brands themselves, it really does not make much sense, Chinese brands should be more to Europe, Japan and South Korea brands to grab the market, Jianghuai Cars do not compete viciously, moderate competition can promote common development, but in some markets, at certain times, or in a narrow market space, vicious competition is not acceptable, and there are some mutual In response, Chinese brands should have common information judgments on this market, and some dealers have coordinated measures.
Mastering the core technology of the whole vehicle and parts Jianghuai has mastered the core technology of the whole vehicle and parts, and is able to independently research and design and produce the core components such as the engine powertrain, gearbox and chassis assembly, and export 85% of the light truck products. 95% of the car products use autonomous core components. From 2009 to 2013, six engines won the title of “China Heart†Top Ten Engines, and the Platinum Transmission System consisting of 1.5L TGDI high-performance gasoline engine and 6DCT dual-clutch automatic transmission is a gold that conforms to “small displacement and long-speed ratioâ€. Partner is also an important power combination of Jianghuai Automobile's 12th Five-Year Strategic Plan.
The market position of Jianghuai Automobile International Business has significantly improved, with an output of 24,800 units. In 2013, the industry fell by 7%, and Jianghuai increased by 8%. In the first quarter of 2015, the industry fell by 12% and Jianghuai grew by 22%. The overall ranking of Jianghuai rose from the eighth to the current fourth. The overall export share also rose from 5.98% in 2013 to the current 9.71%. The international marketing network has expanded rapidly, and the number of large-customer procurement projects has increased. Venezuela has purchased a large number of 6159 heavy-duty trucks. In recent years, China has the largest export volume of heavy trucks.
It was not accidental to get a big order from Venezuela. Zhang Peng said that Jianghuai entered the market in Venezuela quite early. In 1998, Jianghuai was the first Chinese brand to enter the Venezuelan market. At that time, the light trucks were exported to the market with a market share of 15%. Some adjustments have been made to the policy. Local car imports have been restricted. Jianghuai began assembling light trucks in the local area, then assembled heavy truck products, established a very good sales service network in the local area, and won the trust of local consumers. At that time, the Venezuelan market was A hungry market, as long as there is a car in this market, but Jianghuai not only produces the car, but also surpasses the expectations of the customers and provides better services. Therefore, when the Venezuelan government came to bid, the first thing Consider the Jianghuai Automobile.