Cars go to the countryside to “grab the beach” rural market


A new round of autos going to the countryside will bring a new round of consumption boom to the steady auto market in Zhangzhou.

Subsidized cars, word-of-mouth and quality are guaranteed. Fuel, energy saving, and environmental protection all need to be up to standard.

In order to prevent a downward trend in economic growth, relevant government departments, including the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, and the Ministry of Public Security, the State Administration for Industry and Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine, are preparing to introduce a new round of auto consumption stimulus policies. On May 31, Chongqing Municipality has already taken the lead in launching a new round of automobile-to-country policy.

How does a car dealer in Zhangzhou see the new round of car-to-country policy? The reporter went into a number of 4S stores in Zhangzhou to investigate that each car brand is very much looking forward to a new round of cars going to the countryside, thinking that this will bring a new round of consumption boom to the current stable car market.

The Great Wall Wind Juniper's Subsidy Policy Can Pull Just Needed

Since Chongqing first introduced the subsidy policy for cars to the countryside, consumers across the country are paying attention to this policy of benefiting the people.

“The vehicle that can get subsidies from the country to the countryside must first of all be guaranteed for its reputation and quality. Fuel, energy, and environmental protection all need to meet the standards and meet the relevant requirements of the country.” Great Wall Motors Zhangzhou Jiacheng General Manager Ma Xiangyu of 4S shop I am very satisfied and confident with my car brand.

Ma Xiangyu said that Great Wall Wind Junpick has sales partners in three districts of four counties in Ganzhou, and its strong sales and after-sales service network is a powerful carrier for the implementation of the car-to-country policy. “The Great Wall pickup can now be mortgaged for sale. If the price of one car is 80,000 yuan, the down payment is 30%, and it only costs more than 20,000 yuan. Plus insurance and the cost of ownership, 340,000 yuan can be driven away. If you can enjoy the subsidy for the countryside, you can get a 30,000-plus yuan to win the wind!” This double-good thing, Ma Xiangyu seems to be looking forward to more than any car dealer.

“Great Wall Wind Jun pickup, the first in 14 consecutive years of national sales!” From January to May of this year, Great Wall Feng Jun pickup sold a total of 58,100 vehicles, accounting for more than 30% of the national pickup sales. This year, the standard configuration of the new wind Chunpi card also added ABSEBD system, the car also increased by 30 cm. Ma Xiangyu said that the price of the Great Wall Fengjun pickup truck is from more than 60,000 yuan to more than 110,000 yuan, which is very suitable for the purchase and use of industrial and commercial business owners and project contractors in the start-up phase. In the actual use of users, the Great Wall pickup is not only their production tool, but also their wealth tool. For them, buying such a car is a rigid demand.

As of May, Great Wall Motor Co., Ltd. of Zhangzhou Jiacheng cooperated with 4S stores this year and sold a total of 408 cars, of which Fengjun pickup accounted for almost half.

Zhengzhou Nissan consumers value rural subsidies

"The price of Zhengzhou Nissan's pickup trucks is between 89,800 yuan and 179,800 yuan. If this automobile's policy to the countryside is introduced, it will be subsidized at 10% and the maximum subsidy of 5,000 yuan will be available. For customers, there is still a lot of It is attractive.” Huang Qiping, general manager of Zhengzhou Nissan’s 4S shop at Xinzhou Iron & Steel Co., Ltd., is also paying special attention to this year’s car subsidy.

Huang Rong, sales manager of Zhengzhou Nissan Co., Ltd. Xinzhou Steel 4S store, said that although the declaration of subsidy for cars to the countryside requires a lot of formalities, but also to get the local finances, but for more and more rational consumers, there are such They are still very focused on their activity policies.

Zhengzhou Nissan has the economical micro-substance and the cool and handsome guest. Currently, it is implementing trade-in replacement. The factory subsidy is 6,000 yuan. The current price of RMB 65,800 is only RMB 60,000, and RMB 59,800 can be purchased. The original price of 71,800 yuan for the handsome customer to enjoy the old trade only need 65,800 yuan. For the automobile to the countryside policy, Zhengzhou Nissan Cangzhou New Steel 4S shop also hopes to have an early result, so that it can promote the sales of its various types of cars.

Dongfeng Xiaokang looks forward to getting rid of the downturn once again

"In this year's general downturn in car sales, if a new round of subsidy for the car to the countryside is introduced, it will inevitably lead to a new round of car sales." After the end of 2010 to stop subsidies for cars to the countryside, Dongfeng Xiaokang Xinzhou Jinfan He Xiwen, general manager of 4S stores, also hopes that the new round of subsidy for car-to-country can come soon.

In the previous round of subsidy for cars to the countryside, Dongfeng Xiaokang Xinzhou Golden Sail 4S shop could sell about 60 cars per month, but without the benefit of the agricultural policy, the monthly sales would only look like 20 or 30 cars. .

“Cangzhou is very close to Chongqing. After customers know that Chongqing has started a new round of subsidy for cars to the countryside, we are constantly receiving calls from customers. They are very concerned about this preferential policy.” Dongfeng Xiaokang Shengzhou Jinfan 4S Store Sales manager Xu Chengyu said. Dongfeng Xiaokang minivan K17 is priced at 27,900 yuan. If you enjoy a 3,000 yuan subsidy for the countryside, you only need 24,000 yuan. For the low-end goods and manned demand, especially some rural passenger transport, such subsidies The driving force will be very obvious.

Changan Micro-Vehicle Subsidy Policy Can Increase Sales by More than 20%

“After a new round of subsidy for autos going to the countryside, the general consumer has a wait-and-see attitude. This is still a big pressure for our car dealers.” Changan Automobile (000625, stock it) Quzhou Wanyou 4S shop mini vehicle minister Xia Yuan said.

In 2010, under the conditions of the automobile-to-country policy, Luzhou Wanyou was able to sell more than 3,000 mini-vehicles a year. Last year, after no rural policy, their sales fell to more than 2,000 vehicles. Xia Yuan said that the policy of car-to-country can almost increase their sales by 20% to 30%.

“Our sales are expected to be between 2,500 and 2,800 units this year. If there is a new round of automobile-to-country policy, it may reach 3,600.” The mini-car users will change their new ones in two years, Xia Yuan believes. The stimulation of the automobile to the countryside policy may allow consumers to overdraw spending power ahead of schedule, which in turn will affect sales in the next year.

BYD car Jiajia also hope to take a ride

In order to stimulate automobile consumption, the country has also introduced preferential policies such as exemption from 10% purchase tax. This is very obvious for the subsidy function of domestic brand cars.

According to Zhu Zexing, general manager of BYD Auto's Wuzhou Kailian and Haofeng 4S store, at present, domestic automobile sales are at a stable stage and continued growth has disappeared. With the increase of competition, it is difficult for individual car brands to obtain sales volume increase.

Although the BYD family car has not yet enjoyed the national subsidy policy for the countryside, its F3, G3, and L3 have been enjoying energy-saving subsidies of 3,000 yuan.

Today, more and more roads are hardened in rural areas, but taxis in rural areas have not yet emerged. "If BYD can also enjoy the country's auto subsidy for the countryside, it will have a greater advantage in terms of price and a wider range of people who can afford it. It will be very large for improving rural residents' travel and quality of life. Promote the role.” Zhu Zexing is eagerly looking forward to the new round of automobile to the countryside policy.



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