Car accessories are in the era of profiteering

In recent years, the price of automobiles has dropped by a lot and declined, and the price of auto parts has remained strong in controversy. In recent years, in various consumer complaints, complaints about auto parts and maintenance prices have shown a clear upward trend, and this year it has ranked third.

Consumers are forced to bear expensive accessories:

Tai Qiang Wei Qiang is a mid-range car owner. He was smart enough to repeatedly compare the maintenance prices of regular auto repair shops and 4S stores. For the same maintenance, the sum of the working hour price and the accessory price of the 4S shop is about 2 times that of the ordinary repair shop. A person in charge of a car repair shop told reporters that ordinary gasoline pumps sell about 500 yuan in the auto parts city, and the same goods have to be sold for nearly 1,000 yuan in the 4S shop.

For a long time, the auto manufacturers' control and monopoly of spare parts channels have made consumers have to passively accept “high-priced accessories”.

4S shop accessories prices are high, the owner chooses accessories cheap repair shop can not?

The owner of the vehicle, Wang Mingqi, said: “It’s really not okay.” Because the auto manufacturers stipulated that the new car had problems during the warranty period. If it was not repaired at the 4S store and the original spare parts were not used during the repair, the manufacturer had the right not to fulfill the warranty obligations and did not provide Three packs of service. Outside the warranty period, most consumers will choose 4S stores to ensure the normal operation of the car, because most of the original parts only have 4S shops. Especially in some important maintenance projects, consumers are more willing to believe that the 4S shop service, and spare parts quality is more reassuring.

For most auto brands on the market, the fact that the owner must accept is that the outside repair shop can not find the original parts, and the use of the so-called vice parts is not cheap. Going to 4S shop with original parts must bear high costs. Consumers to the 4S shop to repair the car after the "seeking discount", the result is often a sentence: "I'm sorry, working hours can be discounted, but the spare parts price is set by the manufacturer, can not be discounted." 4S store firm accessories prices for consumption The person was injured.

According to industry insiders, in the same model, the prices of models with large market shares are relatively low, such as “the oldest”, Beverly, Jetta and Santana. The market has a small number of cars and accessories that are very expensive. The total price of spare parts, such as the Crown car, is even higher than the price of the car, and is more common in vehicle maintenance.

Because of the high maintenance cost, many people are paying more attention to the maintenance costs of cars while paying attention to factors such as cost performance and fuel consumption.

4S shop accessories high price causes:

Automobile 4S shop is a sales shop integrating car sales, maintenance, accessories and information services. Sales, maintenance (working hours, accessories) and decorative income are the main revenues of 4S stores.

Domestic media believe that China's auto market has entered the "post-car era," and many automakers have reduced profits to sell new cars, aiming to make money from after-sales services, car maintenance and repairs. At present, the major automobile 4S stores in Taiyuan City have a meager profit from car sales, and many 4S stores are even losing money in order to complete sales tasks. 4S shop's operating profit can only rely on after-sales. To put it bluntly, maintenance revenue is supporting the operation of 4S stores and has become a major source of profits.

Why is the 4S shop auto parts high? Is there any reason for high?

In order to ensure profits, parts will be sold at a higher price after they arrive at the repair station. This is the industry's rate increase. According to the person in charge of the parts procurement department of a 4S shop of a joint venture brand at Pingyang Road in Taiyuan City, the spare parts factory is an accessory for automobile manufacturers. The automobile manufacturer increases the ex-factory price by 30% and supplies it to the 4S shop. The 4S shop is The factory acquiesced to increase the price by 30% or more to sell to the owner. Some of the parts sold in the final 4S shop have even turned several times. It is understood that in the market, the rate of increase in accessories with high penetration rate is at least 20%, and the price increase rate of parts for some niche models is as high as 100% to 200%.

Since automobile manufacturers are in absolute market dominance in the retail and accessory of auto products, the real decision right of the price of accessories is in the manufacturers. The price increase of different brands of 4S shop accessories is different, and the rate of increase is not uniform. The high price of auto parts is caused by many reasons.

A person in charge of maintenance at a 4S shop in Huizhong Home, Taiyuan City, stated that the parts of the 4S store were developed in tandem with the vehicle and subjected to high standards of durability testing with guaranteed quality. At the same time, the 4S shop has a quality assurance system and a perfect after-sales service system. After comprehensive consideration, the 4S shop working hours and high parts prices are reasonable.

Zhang Xing, a senior person in the maintenance industry, believes that the current price of auto parts on the market is much higher than its true value. Auto parts and maintenance have always been a major source of profit for the auto aftermarket. The wave of car sales price cuts has not shaken the price of accessories. The monopoly of the manufacturers on the market and the imperfection of the spare parts supply system are the main reasons for the high prices of auto parts.

System defects lead to price monopoly:

For a long time, auto manufacturers' control and monopoly on spare parts channels have forced consumers to accept high-priced spare parts passively.

China's "Car Brand Sales Management Implementation Measures" provides auto manufacturers with monopoly rights in product sales and channels, so that millions of car owners passively bear expensive accessories. The institutional defect of the scheme, "Exclusive Authorization and Distribution," is the monopoly of the head. The reason for the high price of auto parts and accessories is mainly due to the increasing number of models on the market. It is difficult for a small-volume car to find original parts at a repair shop. Some owners are willing to purchase original parts for safety reasons; The ability of factory parts to enjoy the Three Guarantees service allows the owner to be forced to accept the high price of accessories.

Industry experts said that the root cause of the high price of auto parts is the monopoly of the manufacturers. To break the monopoly, we need to amend the "exclusive authorization and distribution" provisions. In some developed countries in Europe and the United States, such situations rarely exist, and spare parts provided by automobile manufacturers only account for 30% of the entire accessories market.

In the context of vehicle price cuts, the problem of profits from auto parts has become increasingly prominent and has even surpassed the profits of vehicles.

In fact, with the increase in the number of motor vehicle complaints, various problems in automobile after-sales maintenance have attracted the attention of the relevant departments. The Ministry of Commerce is currently working on the revision of the “Implementation Measures for Automobile Brand Sales Management”. Among them, the price of auto parts and how to solve the problem of “monopoly” is also the focus of investigation and research of related departments. The era of huge profits is expected to end.

Industry veterans remind consumers that when repairing their cars, the main accessories such as timing belts, headlight assemblies, camshafts, etc. are best to use the original parts, and some minor accessories such as fenders, trimmings etc. Go to Auto Parts City to purchase. There is only one principle, which is to spend less on the premise of ensuring the overall safety of the car. At the same time, before buying a car, you should know more about the price and availability of the parts of the purchased car.