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A reporter’s friend, who borrowed 30,000 yuan a decade ago to buy a second-hand small van of the Songhua River brand, was specifically engaged in passenger transportation. He paid off his debts in the past two years and sold his old car in the fifth year. The new Changan Star has been replaced... Nowadays, he has a 16-person Dongfeng Bus and 4 Changan Stars. The bus is to continue the transportation, and the Star of Changan is for the convenience of family members. . The reporter asked: “A lot of people around are buying cars. Why don’t you buy them.†The friend smiled and said: “I also thought about buying Santana, but then the new car came out too much, and the new ones were updated. Moreover, I am very familiar with the performance of this Changan Star. Just like my own children, I know every part of it sells, and a Dongfeng bus can help me make money, so it is not necessary. Go to buy a better car."
This is just a common example of auto parts winning the market for the vehicle. When China's automobile parts and components development system matures, China's vehicle exports will encounter more and more obstacles, but auto parts and components have opened the door early and created a lot of profits. However, the bustling era of the auto parts industry has passed and more and more products will rely more on product quality and technical content. According to the statistics of China Association of Automobile Manufacturers, the number of auto parts loss companies in the first three quarters of this year reached 887, an increase of 23.19% from 720 in the same period of last year. The sales revenue of products reached 245.137 billion yuan, a year-on-year increase of 17.45%, and the total profit was 1.433 billion yuan. , a year-on-year decrease of 21.13%. While vehicle manufacturing companies are rapidly developing under the protection of policies, auto parts are following a natural law of the development of things in a free and economical manner, and the survival of the fittest.
After three years of hard work, Shanghai Volkswagen promoted the localization work on the basis of the Passat, launched the leader and launched the first public listing. This led to a precedent for dealers to increase sales on the basis of the guide price. This is different from the previous sales increase of new car dealers. An important factor is the quality and technical content of the collar. One little-known detail is that when the Shanghai Volkswagen started to improve the Passat, Volkswagen didn't mean it at first. After seeing the results of the improvement, they expressed their willingness to support the project.
The collar collar has a considerable level of supporting parts and components, and many of the components are authentic domestic products, which is an advantage that can compete with similar products. Unlike modern cars, 60% of Hyundai’s parts are in the hands of Korean companies. This is also the reward for the efforts of Shanghai Volkswagen. Twenty years ago, in order to increase the localization rate of automobiles, Shanghai Volkswagen established a large localization community in Santana. After years of hard work, these 280 large-scale supporting enterprises have grown up, and provide supporting products and services for almost all domestic joint ventures and wholly-owned automobile manufacturers. For example, the joint automobile electronics company that produces “EFIâ€, Shanghai Automotive Braking System Co., Ltd. that produces ABS, and Shanghai Yanfeng Visteon Interior Decoration Co., Ltd., which manufacture interior parts, have become well-known auto parts companies at home and abroad.
Our consumers are becoming more and more sensible, especially after saying that the price of a two-vehicle car that can be sold after a new car is disassembled is no longer just a glimpse of the glory of the car. Marian Keller predicted 13 years ago that no one would believe when Toyota would replace General Motors as the global automotive leader. Now all this has become a reality.
The development of anything is actually very simple. The same is true of the automobile industry. “If a car company wants to survive, no matter the size, it must recognize itself and its customers.†Marian Keller, the financial analysis of the securities company’s automotive industry The division warned the automakers with a simple logic that it would be impossible for them to win in this car war.
The cynicism encountered by Shanghai Volkswagen has brought a bit of dignity to the listing of Lingluo in the cold winter season. At the same time, it also provided a wake-up call to our automakers. When launching a new car into the market, has it considered the high cost of auto parts supply system?
Now that GM and Ford are in trouble, Toyota has seen its first decline in profits in the past 20 years. The European and American auto markets continue to plague in a storm. The Chinese auto market can't stop the trend from falling, indicating that the weekend is about to take place. The Shanghai International Auto Parts and Accessories Exhibition will no longer be as confusing as last year's product show, and it is very likely to be a battleground for technology and profit.