100 billion landscape lighting "cake" led LED business competition

According to relevant statistics, the output value of landscape lighting in 2016 will reach 50 billion yuan. It is expected that the output value of outdoor LED lighting in China will exceed 100 billion yuan in 2017. The huge market capacity of landscape lighting will be an irresistible temptation for Chinese LED companies. With the construction of smart cities, landscape lighting is playing an increasingly important role in commercial real estate, urban and scenic area planning, and it is also driving the market capacity to usher in a period of rapid improvement. In this context, local governments have accelerated the construction of urban landscape lighting, and urban outdoor night lighting has gradually expanded from the previous real estate building to urban landscape lighting. The urban landscape lighting market has huge space. The total investment of the city's landscape lighting project during the G20 Hangzhou Summit is about 1 billion yuan. According to relevant statistics, the output value of landscape lighting in 2016 will reach 50 billion yuan. It is expected that the output value of outdoor LED lighting in China will exceed 100 billion yuan in 2017. The huge market capacity of landscape lighting will be an irresistible temptation for Chinese LED companies. The LED lighting industry has entered the golden period of development, and the aggressive attitude of all enterprises has continuously injected new elements into the LED lighting industry and brought more intense competition. Traditional lighting companies are actively exploring the LED lighting product line. The semiconductor-based manufacturing companies are also focusing on the improvement of LED light quality. The huge potential of emerging industries has stimulated a large number of up-and-coming talents, and the pace of rapid catch-up has made the pioneering companies dare not dare Relax. Liard acquires five engineering companies and actively deploys landscape lighting. In the past few years, the LED display industry has been highly competitive. Through the survival of the fittest, the entire industry is continuously integrated and market concentration is gradually increasing. While the overall growth continues, industry mergers and acquisitions have accelerated, which has become a trend. Listed companies gain more market share through acquisitions, equity participation, joint ventures, etc., and strive to gain a firm foothold. Liard has successively acquired five companies and completed the national layout. The action is not too big, which has had a profound impact on the entire lighting engineering industry. After the acquisition of Jinda Lighting in 2014, Liard Group's market share in the LED lighting engineering sector also achieved explosive growth. Jinda Lighting has won the bid and is implementing the target amount of 277 million yuan on the banks of Wuhan and Liangjiang. The city lighting show has become a new benchmark for urban landscape lighting. At present, the national urban landscape lighting industry is expected to be in the high-speed growth period in the past three to five years, the overall market size will exceed 100 billion yuan, and the company has formed a considerable market first-mover advantage in this field, and the urban tourism of the Liard Group. The business sector formed a good synergy. On the evening of August 26, 2016, Liard Optoelectronics Co., Ltd. issued three announcements in succession to acquire three companies, namely Shanghai Lanshuo Digital Technology Co., Ltd., Xi'an Vanke Times System Integration Engineering Co., Ltd., Sichuan Purui Lighting Engineering Co., Ltd. the company. On March 8, 2017, Liard issued an announcement on the acquisition of 100% equity of Hunan Junze Lighting Design Engineering Co., Ltd., which stated that the Junze Lighting Transaction had been completed and officially became a wholly-owned subsidiary of the company. Junze Lighting has successfully implemented the Du Fu Jiang Ge, the new provincial government office building in Hunan Province, and the Xiangjiang 1-2 Bridge. Junze Lighting, as the bridgehead for the Liad Group's business in Central China, can significantly increase the market share of Liard's lighting engineering business in Central China, which will help enhance the overall competitiveness of the business segment and further enhance Liad. The revenue scale and net profit level of the lighting business segment. Up to now, Liard has owned five lighting subsidiaries, including Jinda Lighting, Zhongtian Lighting, Purui Lighting, Vanke Times and Junze Lighting, all of which are known for their engineering projects. In the future, in the field of lighting engineering, Liard is expected to achieve great growth. Alto Electronics' net profit increased by 3 times, and the acquisition of lighting engineering company showed remarkable results. On April 1, Alto Electronics released its 2016 performance report. During the reporting period, it achieved operating income of 457 million yuan, a year-on-year increase of 55.91%; realized operating profit of 93.0495 million yuan, year-on-year. The growth was 620.68%; the net profit attributable to shareholders of listed companies increased by 302.88% year-on-year, exceeding the profit target of 65 million yuan set at the beginning of the year. At present, Alto's LED application products and services are mainly used in sports, media advertising, performing arts leasing, transportation, television stations, command centers, smart city landscape lighting and other fields. In recent years, the LED display industry is highly competitive. Through the survival of the fittest, the entire industry is continuously integrated, and the market concentration is gradually increasing. While the industry as a whole maintains growth, mergers and acquisitions in the industry are accelerating. In 2016, Alto Electronics carried out a major asset restructuring and acquired Shenzhen Qianbaihui Lighting Engineering Co., Ltd. with a consideration of RMB 300 million. Qianbaihui has accumulated rich channels and customer resources in the construction, design and other related markets of urban landscape lighting projects. It has the qualification of urban and road lighting engineering, the qualification of Grade A lighting design, and the qualification of building electrical and mechanical installation engineering. And the second-class qualification of electronic and intelligent engineering professional contracting. Qianbaihui has successively implemented many urban landscape lighting projects such as Wanda Plaza and Theme Park, Shenzhen Nanshan Central District, Wuhan Hanxiu Theater, Beijing Lucheng Athlete Training Center and Beijing Xiannongtan Tennis Hall. On the evening of March 16, Alto Electronics issued an announcement stating that Shenzhen Qianbaihui Lighting Engineering Co., Ltd., a wholly-owned subsidiary of Shenzhen Alto Electronics Co., Ltd., recently received the “Bid-winning Notice” issued by Wuhai Public Resource Trading Center. ", confirm that the consortium led by Qian Baihui won the bid for Wuhai City Lighting Infrastructure and Lighting Tourism PPP Project. The main content of the project is to install floodlights around the Great Khan in Wuhai City, and install (24+2) 10,000 LED point light sources in the Gandel Mountain. The total investment of the project is estimated to be about 18,180,900 yuan, of which the construction and construction cost is 15,914,200 yuan, the other construction cost is 20,858,800 yuan, and the reserve fee is 1,800,000 yuan. The winning bid of this project has further enhanced the influence of Qianbaihui in the industry and promoted the development of Alto Electronics in the lighting sector. The acquisition of Qianbaihui can provide strong support for the expansion of Alto's LED application products in the market areas such as urban landscape lighting and stadium renovation, so as to quickly enter the field of smart lighting engineering, which will help expand the scale of the company's LED application and sports business. . The data shows that in the first three months of this year, the amount of contracts signed by Qianbaihui has reached 258 million yuan. Dart Lighting won the bid of 143 million yuan in Xiamen night view project. Dat Lighting's main business is landscape lighting engineering construction and related design and maintenance, LED lighting products production and sales. On January 22, 2017, Dart Lighting won the bid for the key project of the key area of ​​Xiamen City (the ferry area) project, and obtained the “General Contract for the Design and Construction of the Night Scene Project (Ferry Zone) of Xiamen Key Areas”, the contract price was 1.43. 100 million yuan. The announcement shows that the project content and scope of contracting: the night scenes of the buildings, roads and bridges, greening landscapes, skylines, shorelines, mountains, etc. of the Yanwu Bridge, Shapowei, Lujiang Road, Zhongshan Road, and the Bay Park, including Deepen the design, construction drawing design, construction completion, project transfer to the contractor until the end of the project warranty period of the design and construction of the general contracting. The contract price has exceeded its 2015 annual income, Dart Lighting's current revenue is 135 million yuan, net profit of 16.9 million yuan. Dart Lighting said that the implementation of the above contract will have a positive impact on the company's 2017 operating results. Post-review landscape lighting industry barriers are high, market concentration still needs to be improved In recent years, LED landscape lighting has been widely used due to its advantages of safe use, energy saving and environmental protection, rich colors and long life, and it has rapidly developed its own characteristics from traditional fields. The market penetration rate of landscape lighting has increased year by year. With the acceleration of urbanization, it is believed that in the next few years, whether it is a prosperous city or a second- and third-tier city, landscape lighting can develop rapidly and gradually become the branch of LED lighting application area next to indoor lighting. Judging from the fact that major companies have repeatedly won large-scale urban landscape lighting projects, China's urban construction, especially landscape lighting construction, has started. Compared with European and American cities, China's urban construction is relatively backward, and urban landscape lighting facilities are relatively old. With the improvement of China's international status, the increase of urban investment and the increase of overseas tourists, the upgrading process of urban landscape lighting and scenic landscape lighting is also accelerating. In the red tide of traditional lighting, the advantages of high gross profit and high return of landscape lighting have become the focus of more and more LED companies. The LED lighting industry has entered the golden period of development, and the aggressive attitude of all enterprises has continuously injected new elements into the LED lighting industry and brought more intense competition. Traditional lighting companies are actively exploring the LED lighting product line. The semiconductor-based manufacturing companies are also focusing on the improvement of LED light quality. The huge potential of emerging industries has stimulated a large number of up-and-coming talents, and the pace of rapid catch-up has made the pioneering companies dare not dare Relax. At present, the LED lighting project is developing in an intelligent direction. As the urban transformation efforts increase, the market demand increases rapidly. The landscape lighting industry is mainly facing the government, and the competition barriers are relatively high. At present, most of the industry is small and micro enterprises. It is believed that the future development of the industry will become more rational, gradually evolve into large enterprises and large-scale competition, and the industry concentration will continue to increase.

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