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In order to further improve the province's ability and level of effective supply of consumer goods, and focus on enhancing the driving role of consumption in the economy, the General Office of the Government of Qinghai Province recently formulated the implementation plan for the launching of a special campaign to develop a good market environment for the “Three Goods†of the province’s consumer goods industry. "(hereinafter referred to as "implementation plan"), in the consumer products industry in the province to implement "three products" special action.
In recent years, the industrial added value of industrial enterprises above designated size in Qinghai Province has maintained an average double-digit growth, accounting for an increase of 6.7% from the total value added of industries above designated size to 19.1%. At the same time, however, the province’s consumer goods industry also has a small enterprise scale, the overall competitiveness of the consumer goods industry system is not strong, the planning and design and implementation are insufficient, homogenization competition is serious, the industrial chain of the specialty consumer goods industry is incomplete, and the bulk of agricultural and livestock products The proportion of deep processing is too low.
To this end, while implementing the "Several Opinions of the General Office of the State Council on Developing the "Three Goods" of the Consumer Goods Industry to Create a Good Market Environment", Qinghai Province formulated the "Implementation Plan" to implement the "Three Goods" strategy of the consumer goods industry. The "China-made 2025 Qinghai Action Plan" will be promoted, and efforts will be made from both the supply side and the demand side to achieve a more stable, more effective, and more sustainable development of the consumer goods industry.
According to the "plan", on the basis of last year, the Ministry of Industry and Information Technology continued to promote the upgrading of consumer goods this year and continued to promote the four major aspects of "increasing variety," "raising quality," "building a brand," and "premium environment."
In terms of “increasing varietiesâ€, the “plan†proposes to play a role in the intelligent manufacturing innovation strategic alliance in the home appliance industry and promote collaborative innovation. Support backbone enterprises to develop smart energy-saving appliances, smart toilets, rice cookers and so on. At the same time, it also proposed to guide enterprises to strengthen the development and application of smart wearable devices. Support key technologies such as core chips and operating systems for smart wearable devices. Formulate a directory of smart wearable devices and service promotion, and encourage companies to enrich the supply of new consumer electronics products.
In order to “provide qualityâ€, the “plan†proposes to continue to carry out pilot demonstrations of smart manufacturing, strengthen the intelligent transformation of light industry, textile and other industries with large scale and promote the employment of many traditional consumer goods industries, and accelerate the promotion of relevant industry standards and corporate standards. Develop. Improve the intelligence level of home appliances, sewing machines, home lighting appliances, photovoltaic cells and other products.
In addition, the "plan" also proposed to continue to promote "create brand." It is reported that this year, the Ministry of Industry and Information Technology will compile and publish the "2017 Household Appliance Industry Brand Development Report" to support the construction of self-owned brands for watches, shoes, hardware products, spice essence cosmetics and other industries, organize relevant associations to research and formulate brand evaluation index systems, and develop independent brands. Evaluation and promotion campaigns. Guide brand companies to continue to cooperate with large e-commerce platforms.
In response, Liu Tao, director of the service industry research department of the Institute of Market Economy of the State Council Development Research Center, said, "This year's action plan is the continuation and intensification of this work last year. It has adhered to the guidance of division policies and innovation, and it has new content in its work. The expansion will be more specific on the task, and more emphasis will be placed on demonstration pilots and international benchmarking.â€
Qinghai Province's "Sanpin" special action is to extend this. According to the relevant person in charge of the provincial Economic and Information Technology Commission, the "Implementation Plan" proposes that by 2020, the average annual growth rate of the value added of industrial enterprises of consumer goods above designated size in the province will remain double-digit, accounting for 20 percent of the province's industrial added value. About 90% of the total consumer product industrial enterprises in the province have implemented national standards and industry standards; the R&D input intensity of large and medium-sized consumer goods industrial enterprises in the province has exceeded 2%, and 3 national engineering (technical) research centers and key experiments have been established. There are more than 18 provincial-level enterprise technology centers, engineering (technical) research centers, and key laboratories, etc.; the province's consumer goods industry has cultivated 100 new products, and has built more than 100 high-quality agricultural and livestock product raw material production bases. The product processing and conversion rate reached 60%. More than 50 standardized demonstration bases for production of Chinese and Tibetan medicinal materials have been built, and more than 2 state-level well-known brand demonstration zones have been built. 25 "Qinghai brand-name products" and 15 "geographical indication products" have been added.
In addition, the “Implementation Plan†also proposes to enhance the supply capacity of new varieties, develop food, bio-pharmaceuticals, light industry textiles, ethnic consumer products, and enhance product innovation capabilities; improve the supply of quality products, improve the technical standards system, and increase enterprise technology Renovate, carry out quality and precise management, strengthen quality inspection, inspection and certification, and improve the supply of high-quality raw materials; implement the standardization upgrading project of the consumer goods industry, cultivate well-known brand names, enhance brand competitiveness, improve the brand service system, and promote brand internationalization.
Qinghai consumer goods industry implementation of "three products" special action
In late March, the Ministry of Industry and Information Technology website released the “Special Action Plan for Consumer Products Industry in 2017†(hereinafter referred to as the “planâ€). The Plan clearly stated that supporting backbone enterprises to develop smart energy-saving appliances, smart toilets, rice cookers, etc. The increase in variety, quality, brand, and environment have forced the transformation and upgrading of the consumer goods industry.