Cummins Strategic Transformation Cao Side Directly Manages the Chinese Market


Steve Chapman, vice president of the Cummins Group, who started dealing with the Chinese in 1985, has now discovered that his understanding of the Chinese market has to continue to learn. In 2009, despite the Chinese government's repeated efforts to promote more stringent emission regulations, in fact, the vast majority of Chinese engine and truck companies have succeeded in using EGR or lower-end technologies to get through. This has forced companies that are trying to promote new technologies to endure their share.

Therefore, in the face of the fact that the performance of the Chinese market fell by 10% in 2009 and sales were only US$2.2 billion, the Cummins Group made timely adjustments. The vice president of the Group directly managed the Chinese market, and Cao Side became the best choice. Under him, Wang Hongjie, vice chairman of Cummins (China) Investment Co., Ltd. and general manager of Cummins East Asia Engine Division, and Liu Xiaoxing, Cummins China vice chairman and executive director of China Strategic Development and Joint Ventures, Cummins will provide strong assistance. Their goal is to achieve $2.5 billion in sales in China in 2010. According to Cao Si De's plan, Cummins China's strategic transformation of the core content of three points: the product from the high-end market to the mid-market transition, occupy more of the mainstream market share; from the previous product transfer to the Chinese market to tailor new products; integration Cummins Resources and channels in China, unified services and after-sales system.

The "Automotive Business Review" understands that Cummins had always hoped that Chinese customers could adopt their own more reasonable technical route, but in the future, if Chinese companies make suggestions, Cummins is also willing to help them achieve different technical routes. After all, these slightly backward technologies were developed and used in Cummins a few years ago.

At present, China has become Cummins’ second largest national market except the United States, and its global strategic position has been continuously improved. Consistent with China’s strategic position is the Indian market. Cummins also sent a group of executives to direct India, and Russia has already withdrawn from the core position of Cummins’s strategic map because of the severe market downturn.

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CNC Gantry Machining Center

NingXia DaHe Machine Tool (Group) Imp And Exp Co.,Ltd , http://www.nxdhjcmachine.com