Meiao Composite Materials Co., Ltd. , http://www.hsteflontape.com
This is already the third year that Fuping has taken over the Yuchai Group.
In the second year (2006), Yuchai Machinery Co., Ltd., a core company under the Yuchai Group, continued to grow rapidly, achieved sales of 280,000 engines, and achieved sales revenue of more than 7 billion yuan. The first production and sales volume of the internal combustion engine industry.
In the third year, Luan Ping proposed to Yuchai Machinery Co., Ltd. the goal of securing sales of 330,000 units and competing for 350,000 units, and put the emphasis on heavy machines to an unprecedented height.
The overlord of the medium-sized machine has entered the heavy machine market, which means that the offensive and defensive roles have been transposed. Yuchai has become the attacker of the heavy machine market by the defenders in the Chinese aircraft market. From 4,000 units of passenger car engine sales in 2000 to more than 60,000 units in 2006, Yuchai spent six years to increase passenger car engine sales by 15 times. After entering the heavy machine market for two years, Yuchai can In the next 3 to 4 years, what will be the "record" of the past bus market?
Four Battles: Rise and Fall
At Yuchai Machinery's 2007 Marketing Service Conference, Chairman Luan Ping, General Manager Li Tiansheng and Deputy General Manager Wu Qiwei all mentioned four sentences: "The heavy machine market is a tough battle, the middle machine market is defending the war, and the light machine market is being warfare. , the national 3 market battle." In other words, this year, YC6M and YC6L heavy-duty truck engines are to achieve 20,000 targets; the market share of medium-sized aircrafts will be stabilized by quality and service; the scaled production of light-duty diesel engines will be realized in the field of passenger cars and large light trucks; and 3 products will be produced and sold in large quantities to realize 15,000 targets.
If you want to talk about the diesel engine genealogy, Yuchai is undoubtedly the most complete product line. From light aircraft YC4F to medium-sized aircraft, to country 3 aircraft and 10 liters of heavy-duty aircraft, Yuchai, which is an independent supplier, is “flowering on all sidesâ€. The biggest benefit this brings is not only the improvement of income, but also not only the increase in total sales, but also the dispersion of operating risks, the so-called “bright east of the westâ€.
In spite of this, these four major battles are still related to Yuchai’s rise and fall, and the two battles between the heavy machine and the country’s three aircrafts are related to the future life and death of Yuchai.
6M heavy machine: alternative interpretation
At the marketing and service conference of Yuchai Machinery in 2006, the most prominent was a Euro IV engine named YC6L-40; at the Yuchai Machinery Marketing Service Conference in 2007, the Roman letters YC6M were “floating†around. It can be said that "the feng shui turns around and this year it comes to my house." Jiang Shihong, general manager of Yuchai Machinery Co., Ltd., told reporters that this year's top priority is YC6M. “If Yuchai’s heavy machinery cannot make its own brand in the heavy machine market, then Yuchai cannot be considered a successful internal combustion engine brand. ."
At the same time, what drew the attention of reporters was that Dong Dong Commercial Vehicles General Manager Tong Dongcheng came to the scene of the marketing service conference. He was the highest-ranking VIP figure among the factory representatives who came to join in. The presence of Tong Dongcheng is not only simple to come to join in. According to Yuchai's 2007 plan, a 10-liter YC6M heavy-duty diesel engine must seek mass breakthroughs, first of all relying on the volume of the “Dragon†series of Dongfeng Commercial Vehicles. In this regard, Wu Qiwei said, "2007 Dongfeng - Yuchai heavy truck strategic alliance more closely." Jiang Shihong also told reporters that Dongfeng company is Yuchai's most important partner.
From the successful matching of Yuchai and Dongfeng Commercial Vehicles in China Card and Quasi-heavy-duty truck products over the years, the combination of the two and even service and network integration is also a matter of course. At the same time, Yuchai has also worked closely with some new and old heavy truck companies (Chongqing Hongyan, Jianghuai Gefa, Dongfeng Liuqi, Jinggong Automobile, etc.), and hopes to take the bottom-up “curve†marketing route. In the end users form a reputation, and then in the highly concentrated heavy truck engine market to win 40% of the share.
This is already the third year that Fuping has taken over the Yuchai Group.
In the second year (2006), Yuchai Machinery Co., Ltd., a core company under the Yuchai Group, continued to grow rapidly, achieved sales of 280,000 engines, and achieved sales revenue of more than 7 billion yuan. The first production and sales volume of the internal combustion engine industry.
In the third year, Luan Ping proposed to Yuchai Machinery Co., Ltd. the goal of securing sales of 330,000 units and competing for 350,000 units, and put the emphasis on heavy machines to an unprecedented height.
The overlord of the medium-sized machine has entered the heavy machine market, which means that the offensive and defensive roles have been transposed. Yuchai has become the attacker of the heavy machine market by the defenders in the Chinese aircraft market. From 4,000 units of passenger car engine sales in 2000 to more than 60,000 units in 2006, Yuchai spent six years to increase passenger car engine sales by 15 times. After entering the heavy machine market for two years, Yuchai can In the next 3 to 4 years, what will be the "record" of the past bus market?
Four Battles: Rise and Fall
At Yuchai Machinery's 2007 Marketing Service Conference, Chairman Luan Ping, General Manager Li Tiansheng and Deputy General Manager Wu Qiwei all mentioned four sentences: "The heavy machine market is a tough battle, the middle machine market is defending the war, and the light machine market is being warfare. , the national 3 market battle." In other words, this year, YC6M and YC6L heavy-duty truck engines are to achieve 20,000 targets; the market share of medium-sized aircrafts will be stabilized by quality and service; the scaled production of light-duty diesel engines will be realized in the field of passenger cars and large light trucks; and 3 products will be produced and sold in large quantities to realize 15,000 targets.
If you want to talk about the diesel engine genealogy, Yuchai is undoubtedly the most complete product line. From light aircraft YC4F to medium-sized aircraft, to country 3 aircraft and 10 liters of heavy-duty aircraft, Yuchai, which is an independent supplier, is “flowering on all sidesâ€. The biggest benefit this brings is not only the improvement of income, but also not only the increase in total sales, but also the dispersion of operating risks, the so-called “bright east of the westâ€.
In spite of this, these four major battles are still related to Yuchai’s rise and fall, and the two battles between the heavy machine and the country’s three aircrafts are related to the future life and death of Yuchai.
6M heavy machine: alternative interpretation
At the marketing and service conference of Yuchai Machinery in 2006, the most prominent was a Euro IV engine named YC6L-40; at the Yuchai Machinery Marketing Service Conference in 2007, the Roman letters YC6M were “floating†around. It can be said that "the feng shui turns around and this year it comes to my house." Jiang Shihong, general manager of Yuchai Machinery Co., Ltd., told reporters that this year's top priority is YC6M. “If Yuchai’s heavy machinery cannot make its own brand in the heavy machine market, then Yuchai cannot be considered a successful internal combustion engine brand. ."
At the same time, what drew the attention of reporters was that Dong Dong Commercial Vehicles General Manager Tong Dongcheng came to the scene of the marketing service conference. He was the highest-ranking VIP figure among the factory representatives who came to join in. The presence of Tong Dongcheng is not only simple to come to join in. According to Yuchai's 2007 plan, a 10-liter YC6M heavy-duty diesel engine must seek mass breakthroughs, first of all relying on the volume of the “Dragon†series of Dongfeng Commercial Vehicles. In this regard, Wu Qiwei said, "2007 Dongfeng - Yuchai heavy truck strategic alliance more closely." Jiang Shihong also told reporters that Dongfeng company is Yuchai's most important partner.
From the successful matching of Yuchai and Dongfeng Commercial Vehicles in China Card and Quasi-heavy-duty truck products over the years, the combination of the two and even service and network integration is also a matter of course. At the same time, Yuchai has also worked closely with some new and old heavy truck companies (Chongqing Hongyan, Jianghuai Gefa, Dongfeng Liuqi, Jinggong Automobile, etc.), and hopes to take the bottom-up “curve†marketing route. In the end users form a reputation, and then in the highly concentrated heavy truck engine market to win 40% of the share.
View related topics: Weichai Power: Expanding Auto Parts Gold Industry Chain