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I. Introduction to the National Truck Competition
(a) China Truck Contest
Deep market foundation
According to statistics, since 2001, China has been the world's largest truck producer and retainer. China's truck drivers are also the most numerous in the world. This provides a very large audience for the development of truck sports. In recent years, China's truck sales have increased by more than 50%, which also continues to build a deeper market foundation for the Chinese truck movement.
A good start
The China Truck Contest is the only national truck race in China. It is organized and organized by the China Association of Automobile Sports and Beijing Hanzhilong Advertising Co., Ltd. to promote truck culture and racing culture. So far it has been successfully held twice.
The first China Truck Contest in 2003 was sponsored by China Dongfeng Dragon Company, one of the largest truck manufacturers in China. The racers signed up from all over the country. Some of them were professional players in national championships and cross-country races, and some were truck drivers. . After the selection of three stations in Shenzhen, Inner Mongolia, and Nanchang, the finals were held in the capital Beijing and a championship was created. The competition has a field skills competition and a straight line speed.
The new race of the China Truck Contest attracted a lot of curiosity. People began to notice that trucks are no longer simply a kind of production tool but a close partner in people's lives.
The attention of all parties
In 2003, more than 300 domestic mainstream media tracked each station of the first contest. In the Beijing finals, China's most authoritative sports TV station CCTV-5 had a live broadcast of the entire finals.
In 2004, the second China Truck Contest took place in four central cities in China: Shenzhen, Chengdu, Shanghai and Harbin, and it passed through South China, Southwest China, North China, and Northeast China. It eventually completed the finals in Beijing. In this competition, the women players participated in the competition for the first time, and the French female driver Pausio appeared in the stadium and won the championship of the Shanghai Women's Team. This added more highlights to the competition. More and more people became familiar with the promotion slogan of the truck competition. "Power shows perfection, passion creates dreams."
The 2004 Truck Contest attracted more companies. Beiqi Foton and five truck parts companies actively sponsored this event. At the same time, the players signed up for nearly 1,000 people. More than 350 mainstream media covered the event and covered more than 400 media. Reprinted, 80 million spectators paid attention to the progress of the truck contest through newspapers, magazines, radio, television, and the Internet. In the finals, China Central Television Sports Channel CCTV-5 and Beijing TV Sports Channel BTV-6 broadcasted the entire event for a long time, and several local TV stations made special reports. Some sports experts said that “the three most important sports events in the minds of the Chinese people in 2004 were the Olympic Games, F1 events, and truck competitions.â€
Huge development potential
After just two years of promotion, the China Truck Contest has become an auto sport with great influence and appeal, and the national authority sports organization responsible for China’s sports - the State Sports General Administration of China and the China Motor Sports Corporation - -- The China Automobile Association’s support for truck competitions is also growing. Many companies in China have also begun to realize the commercial value of the truck sports competition, which is a sports and entertainment industry. The media and public opinion have also found trucks. The true charm of the contest - can give them amazing readers.
Now, with the support of government agencies, companies, and media, China’s truck competition has formed a relatively mature racing system and has a wide audience. Good market prospects and broad development space for truck competitions in China are emerging. .
After two years of competition, John Dragon Company has accumulated rare operating experience in truck competitions and has reached an agreement with sponsors for the long-term Chinese truck competition. The company plans to further expand the scale of the competition in 2005, improve the design of the competition, enhance appreciation and confrontation, and strengthen exchanges with the European Truck Contest. In 2006, it began to try to organize the Chinese team to participate in the European competition, and eventually introduced the European competition to China.
National Truck Contest Development History
National Truck Contest - Development and Creation of China's Motor Sports
In 2003, the first national truck competition held the first national-level auto sports event in the field of commercial vehicles in China.
In 2004, the sign of the contest was applied for registration, branding and marketization began, and nationwide events for the selection of spokespersons for the image of the event were held, creating a new organizational model for the Chinese automobile movement.
In 2005, the European Truck Contest and the China Truck Contest achieved mutual visits. The Champions of the European Truck Contest took to China. The two sides began to cooperate in an all-round way. The first Chinese auto race coincided with the international first-class auto race.
In 2006, the top car modification company in Europe, Lotus Corporation, carried out comprehensive modification and debugging of the race car, and the Chinese truck race car was upgraded in an all-round manner; the Chinese truck race went to the “European Dream Team†selection, and the Chinese drivers went out of the country to experience the European Truck Race.
In 2007, the Sino-European Truck Elite Challenge, the competition was more intense; more truck sports culture elements were integrated and the competition was more exciting; in 2007, the National Truck Contest will open a new era of China's auto sports...
What are the highlights of the 2007 National Truck Competition?
·Large press conference and launching ceremony for the European dream team
· 5 stations nationwide races and Beijing finals
· China-European Rider Classic and Championship Challenge
National Truck Girl - Image Spokesperson Selection
·Trucks and pickups stunt show
·Truck Baby Talent Show
·The first Cascade Photography Grand Prix
· National Songs of Kasai Festival
·Internet, SMS platform interaction
· A variety of automotive cultural entertainment
(b) Explanation of the card mascot
The cause of choosing a rhinoceros as a mascot was accidental. In the zoo's rhino museum's sign, a paragraph is written to introduce the rhino's habits. There is a saying that rhinos have no natural enemies. We do not know whether this argument has been verified, but it has caused our interest in rhinoceros. Later, on the Internet, such an article was widely circulated, entitled "Rhino Spirit." The article writes like this:
In our current understanding, the rhinoceros is not a particularly astute animal. It is the last quadruped in the world that came from prehistoric times and was covered with the heavy skin of an armored vehicle. According to the evolutionary theory and natural selection process, it should belong to the eliminated species. However, it still exists. What is the reason? I am afraid to thank the rhino's "one tendon" thinking model. As soon as it perceives a goal, it immediately reacts - forward. At this time, it will focus all its energies on the charge. Only when the target is knocked down or disappears from its eyes will the charge be over. We can certainly choose a peaceful life and live our lives peacefully. However, if you want to do something important and you want to have a celebrity, then you must learn to distinguish between you and the people in the face of choice. After you have established a clear, central goal, you must consistently and persistently initiate an assault on this goal until the goal is achieved. This is what the rhinoceros do, and this is what we must learn from it—seeing that the goal is to move forward, and don’t let it settle.
As a result, we were deeply infected by the spirit of the rhinoceros. Now, many people are very easy to give up or lose their beliefs, but giving up faith means giving up ideals. What is faith? In the dictionary of the truck contest, faith is an ideal, a principle, a spirit, and it is never advancing. It is the persistence and transcendence of dreams. This is the spirit of Casay. The Truck Contest also hopes that with this spirit, more and more people will experience the joy of persevering and bravely surpassing on this stage.
Second, the 2007 National Truck Race event organization
organizer:
China Association of Motor Sports
organizer:
Beijing Automobile and Motorcycle Sports Association
Beijing John Dragon Advertising Co., Ltd.
Sohu Automotive
co-organiser:
Beiqi Foton Motor Co., Ltd.
Shanghai Diesel Engine Company Limited
Perkins Power (Tianjin) Co., Ltd.
Anhui Ankai Foton Shuguang Axle Co., Ltd.
Qingdao Qingte Zhongli Axle Co., Ltd.
Shaanxi Fast Automotive Transmission Group Co., Ltd.
Support Media: Truck Contest Media Alliance
List of organizing committees:
Honorary Chairman:
Shi Tianyi, Director of Automobile and Motorcycle Sports Management Center, State Sports General Administration
Jiang Lei Vice President and Secretary-General, China Automotive Industry Association
Chair:
Zhan Guojun Deputy Director, Sports Car Management Center, State Sports General Administration
Wan Heping Deputy Director, Sports and Sports Management Center, State Sports General Administration
Chen Xuezhong Deputy Director of Sports and Sports Management Center, State Sports General Administration
Fu Yuwu Executive Vice President and Secretary General, China Automotive Engineering Society
Wang Ning Chairman of Beijing Automobile and Motorcycle Sports Association
Olympic Organizing Committee Minister of Culture and Activities
Wang Jinyu, General Manager of Beiqi Foton Motor Co., Ltd.
Deputy Chair:
Li Weijun Secretary-General of Beijing Sports Federation
Bai Hongfa General Manager, Shanghai Diesel Engine Co., Ltd.
Li Dakai President of China Gear Industry Association (Chairman and General Manager of Shaanxi Fast Group Co., Ltd.)
Executive Vice President: Li Shangxiong Vice President of Automobile Watch Magazine
Secretary of the book:
Wu Tongchun, Director of Automotive Department, Automobile and Motorcycle Sports Management Center, State Sports General Administration
Zhang Junyu Secretary General of Beijing Automobile and Motorcycle Sports Association
Wang Xiangyin, General Manager, Marketing Department, Beiqi Foton Motor Co., Ltd.
Yang Jianjun Deputy General Manager, Shanghai Diesel Engine Co., Ltd.
Deputy Secretary-General:
Tao Yiqin Vice-Chairman, Beijing Association of Auto Motorcycles
Wu Yuejun Deputy General Manager, Beiqi Foton Motor Co., Ltd.
Shi Wenhua, General Manager of Shanghai Diesel Engine Co., Ltd.
Liu Xiaoyong Editor-in-Chief of Automobile Watch Magazine
Yue Lin Deputy General Manager, Beijing John Dragon Advertising Co., Ltd.
Commissioner:
Chen Peng Deputy General Manager of Marketing Company, Beiqi Foton Motor Co., Ltd.
Yu Jie General Manager, Perkins Power (Tianjin) Co., Ltd.
Cui Taikui General Manager of Anhui Ankai Foton Shuguang Axle Co., Ltd.
Yuan Mingxian Minister of Marketing, Qingte Group Co., Ltd.
He Zhijun Sales Director, Shaanxi Fast Automotive Transmission Group Co., Ltd.
He Yi Sohu Automotive Channel Editor
Wu Yongqiang Chief Editor of Commercial Automotive Magazine
Xiao Jun Editor-in-Chief, Automotive and Driving Maintenance Magazine
Zhou Ming Editor-in-chief of China Communications Daily Automotive Weekly
Tournament Officer: Arbitration Chairman: Wu Tongchun
Arbitrator: Zhang Junmin, Li Shangxiong Director of Competition: Wang Rujiang
Deputy Director of the Competition: Wang Cheng Chief Referee: Tao Yiqin Supervisor: Wang Tao
Racing Technical Director: Lin Meiyou
III. Introduction to 2007 National Truck Competition
National events
The State General Administration of Sport officially approved the China Automobile Association, the leading domestic national sports sports event.
International influence
The International Elite Challenge was held and the China Card Team of Dreams went to Europe. The 2007 Truck Contest was more internationally influenced by the support of the European Truck Team and drivers.
National round-the-clock events
The national tour of five sub-stations and one finals, from the planning to the completion of the competition for a period of one year, the southern expedition to the North, after a variety of climate tests.
More civilians and entertainment events
The cultural innovation of the event, the exploration of theatrical troupe combined with stunts and truck drafts, and the simultaneous development of more cultural events.
Better corporate business activity platform
One of the most competitive events in China: a few of the sports events that were listed by CCTV as live broadcasts.
(I) General introduction of truck competition
After four years of operation and rapid development, the National Truck Contest has become a large-scale automobile event with great influence in the field of Chinese automobile sports. At the same time, it is in line with international standards. It has introduced the relevant competition system and concept of the European Truck Contest and has passed the China-Europe Card Race for two years. Exchanges have begun the road to internationalization of China's card racing.
The truck competition advocates the civilian sports experience of the automobile. It provides more people with the “passion, strength†and “dream†of the competition. It sets a lower entry threshold and improves the participation of the event. At the same time, it organizes a variety of automotive cultural activities. : Truck baby selection, photography contest, etc., to provide opportunities for more people to participate.
The 2007 National Truck Contest, with the support of the European Truck Team and racers, will have more international influence. There will also be some innovations in the events, such as the addition of a three-person team relay race and the China-Europe Elite Challenge In addition, a larger proportion of the prizes will be given to the racer, and there will be improvements in the modification of racing vehicles.
1, the implementation of organizational units:
Host: China Association of Motor Sports
Organizer: Beijing Automotive Sports Association, Beijing Hanzhilong Advertising Co., Ltd.
Association: Sponsorship
Implementation of the competition: Beijing Automobile and Motorcycle Sports Association, Beijing Hanzhilong Advertising Co., Ltd. and sponsor companies
Exclusive market development and promotion: Beijing John Dragon Advertising Co., Ltd.
List of organizing committees: slightly
2. Innovation
Competition innovation
Relay team competition: The team consisting of 3 people will have a more exciting relay, and the team consisting of big corporate customers will become the focus of the competition.
Sino-European elite confrontation: European champions will be invited to challenge every stop, and Chinese players will be trained during the competition to understand the higher technical requirements for the upgrade.
The Dream Team went to Europe for training and actual combat: to enhance the game platform and disseminate the international characteristics of the Card Games.
Racing upgrade: Invite foreign technicians to perform the rigging, and carefully modify the racing car as a standard.
Double the bonuses and the competition is more intense.
Media intensified management and innovation in event dissemination. Based on mass communication last year, it achieved media concentration and accurate dissemination.
Kasai mascot - rhino "Kaka" promotion and hot spot dissemination.
Create a star player, especially in the customer launch star players.
Activity Innovation:
China's first car theater company - Cassia Baby selection activities combined with car stunts, the best platform for corporate brand display, at the same time let beautiful women and racing, racers, the match, really become the most unique in the draft Carnival activities.
Kasai Photo Contest enhances participation in the event;
The song of Kasai is produced and widely sung, and the Karaoke Grand Prix is ​​played by racers and drivers to add cultural connotation to the truck race.
3, schedule:
Time: From January 2007 to November 2007, a series of follow-up activities from preheating to the end of the game spans 11 months.