4.2 Gradually Improve the Technical Service System of Seed Enterprises Crop planting is a systematic project. Variety is a key factor, but the actual performance of varieties is inseparable from cultivation techniques, management, and fertilization. This requires that seed companies not only provide excellent varieties, but also provide matching technologies. service. With technical competition reaching certain conditions, technical services will be transformed into the main content of competition. Our small-scale farmers planting, farmers buy seed and scattered huge amount, its poor ability to identify species, low awareness of the brand; Chinese enterprises generally take two seed marketing distribution model, sales of chain length, seed companies is difficult Directly face the end consumer. This situation restricts the quality of the technical services provided by seed companies, and also increases the cost of enterprise technical services. To improve the technical services of seed enterprises, the first is to expand service areas and projects, strengthen the matching of services, improve technical guidance and follow-up services, provide technical support for growers in multiple directions, and second, establish an effective information transfer system between enterprises and growers. Third, it is necessary to improve the division of labor among enterprises, distributors, and social technology services. 4.3 Realizing the Transformation from Variety Management to Brand Management As the advantage of seed enterprises’ technological competitiveness still needs to be formed, at present, the selection of seeds for farmers in China still takes varieties as their primary priority. Seed companies ignore brands and chase new varieties. Counterfeit infringement and exaggerated propaganda are commonplace. One of the reasons for the variety and chaos is that farmers are at a loss as to how to deal with dazzling propaganda and many types of chaos. Chinese seed industry must form real market competition and must realize This kind of business changes to brand management. The brand is the external performance of the company's competitiveness. It is a comprehensive reflection of the varieties of seed companies, the quality of products, and the level of technical services. The creation of a brand can only be established by firm and solid work. With the development of the seed industry in our country, the competition focus of future seed companies will shift from variety to brand. The creation of a seed brand is a systematic project that requires a long-term cultivation process. While improving the scientific research capabilities of seed companies and improving technical services, the current need to focus on seed quality work, further improve the seed production base, improve the level of processing equipment, strengthen quality control measures, improve the company's internal quality control standards, and gradually introduce conditions Seed grading system. In short, through the improvement of seed quality, establish a good reputation relationship between enterprises and farmers, distributors, and gradually establish a seed brand. 4.4 Expanding Foreign Cooperation Looking at the current development of the world seed industry, seed industry in today's world exhibit highly concentrated industry, the increasing scale of business, mergers and acquisitions become the development direction of the enterprise, to large-scale seed companies, groups, international development, this trend is still Increasingly. With the development of economic globalization and the deepening of opening to the outside world, China's seed enterprises will surely integrate into international competition. With the improvement of the seed market environment in China, the pace of foreign companies entering the Chinese market will further accelerate, and the competitive situation facing domestic seed companies will also become more severe. At present, China take on grain, cotton, oil seeds restrictions on foreign investment policy, coupled with some comparative advantage in large seed localization business sales network and production bases aspects, it also brings new opportunities for Chinese enterprises to expand foreign exchanges. Foreign cooperation should not only be the introduction of foreign funds, but should focus on improving scientific research capabilities, introducing advanced foreign scientific research management, breeding techniques, and strengthening the exchange of breeding materials. At the same time, external cooperation should not only consider the output of one-way and only products. China's industrial capital and enterprises should have the determination and perseverance to go abroad and actively participate in international seed industry competition. India United Phosphorus Ltd. The acquisition of Advarlta, an internationally renowned seed company, may give us a lot of thought. Fiberglass Pole,High Strength Fiberglass Pole,Flexible Fiberglass Pole,Frp Fiberglass Pole SHAOXING MINGQUAN TRADE CO., LTD , https://www.sxmingquan.com