Watts Industries of the United States has not invested in new projects since it dropped a piece in the Chinese valve market in 1994. Until 2002, the United States Watts Industrial Group uncharacteristically, first to invest 21,500,000 US dollars acquisition of Zhejiang Taizhou Shida Plumbing Manufacturing Co., Ltd. (SHIDA); then spent 25 million US dollars in Tianjin Tanggu National Ocean High-tech Park, the construction of Tianjin Watts Valve Co., Ltd. (TWVC). At present, the group has not yet closed, other new investment projects are also actively involved. Watts Industrial Group in the United States in China's water technology products market showed great enthusiasm, whether insiders or outsiders have to draw a big question mark. This is an important step toward the global strategic adjustment of Watts Industrial Group. 10 years ago Watts Industrial invested in the Chinese market, set up a joint venture, the main purpose is to find a low-cost, high-quality international market suppliers. Today, this positioning has undergone a fundamental change, bear the brunt of creating China's water technology products manufacturing aircraft carrier, as China's valve market leader. The above statement was confirmed when interviewing Mr. Tony Tala, general manager of Watts Industrial Group Asia, and Tara gave three reasons. One reason: a huge market to attract investors A rapidly expanding and highly potential Chinese valve market, the United States Watts Industrial Group, is an unstoppable temptation. As Mr. Tara said, at present, China's valve market, the total annual demand of less than 10 billion yuan, this huge market for any one of the world's leading valve manufacturer, are the dream. In accordance with the scientific concept of development, in order to ensure the coordinated development of economy and improve the people's livelihood in the future, China will inevitably place the greatest emphasis on infrastructure construction such as water, electricity, gas and heat. This is exactly where the valve is used. In other words, as a new type rather than replacement of the Chinese valve market, the potential and explosive demand will be staggering. To prove his inference, Mr. Tara cites two examples. First of all, China's South-to-North Water Diversion Project, only the length of 70 km from the suburbs of Beijing to the urban areas, the amount for the valve procurement up to tens of millions of dollars, then the entire South-to-North Water Diversion Project on the demand for the valve can be imagined. Secondly, in order to solve the problem of electricity shortage, it is not only a top priority for the Chinese government to launch hydropower projects on a large scale. It will also be a long-term task, not to mention the project of transiting the natural gas from west to east, transforming old industrial bases, building urban pipe networks, Residential projects, sewage treatment, farmland irrigation and many other projects. China valve market has such a great charm, sufficient to attract foreign investors are pleased to go, but the last two years the Chinese valve users fond of the world famous brand, but also to the United States Watts Industrial Group a little more investment impulse. Mr. Tara talked about refining the demand for valves in the Chinese market like a pyramid structure. Spire for all imported products to high quality, high price, the amount of small monopoly of high-end users. Central tower is wholly foreign-owned, joint venture site, the corresponding valve is required high-quality, affordable medium and high-end users. As for domestic-funded enterprises are basically hovering at the bottom of the tower to fight the number of fight the price of low-end users compete for the way. With the increasingly rationalization of user purchasing behavior in China, more and more attention has been paid to brand and quality. Sole proprietorship and joint venture products are also increasingly favored. Meanwhile, sole proprietorships and joint ventures continue to erode the market share of imported products by improving quality and reducing costs. Second reason: choose to enter the opportunity to participate in the integration of China's valve business "small door" and China's valve products, "quite a mixed bag," to the United States Watts Industrial Group massive into the Chinese market has created a once-in-a-lifetime integration opportunities. Mr. Tara pointed out that as the threshold for entering the valve industry is too low and the access mechanism is not perfect, over a dozen years have sprung up more than 3,000 valve manufacturers in China. Throughout this more than 3,000 valve manufacturing enterprises, with annual sales income of 5000000 yuan less than 500, annual sales income of more than a hundred million yuan only a dozen companies. In accordance with internationally accepted market standards, a standardized, mature market, 20% of the industry should have 80% market share, the top three have to control the market share of more than 50% strength, while China's valve industry in the top 10 The market share of an enterprise occupies only 8% ~ 9% of the domestic market. In other words, such a large Chinese valve market up to now there is no real sense of the brand name. No world-class brand, there is no heavyweight Chinese valve market, it will inevitably lead to China's valve market segmentation and disorderly competition. Mr. Tara believes that to completely solve this problem, the valve industry in China must embark on the road of integration as soon as possible to create a leader through the survival of the fittest, while the involvement of foreign brand-name enterprises can speed up the process. US Watts Industrial Group chose this opportunity to advance into China's valve market, its purpose is to actively participate in China's valve industry consolidation efforts, trying to through Sole proprietorship, mergers and acquisitions, joint ventures, technology cooperation and other investment methods to quickly expand the product range and enhance the market Share and build a new market competition pattern. Three reasons: the strength to win over the Chinese market more than 100 years accumulated in the international market economy, technology, brand and market share and other strong strength, as well as the successful operation of China's investment enterprises, but also more firmly the United States Watts Industrial Group hegemony China's valve market confidence. According to Mr. Tara, Watts Industrial Group of the United States was founded in 1894. It is a multinational industrial group specialized in producing all kinds of water technology products and providing total solutions. Now it has 29 large-scale manufacturing enterprises in the world and its production , Sales network in almost all industrial countries in the world. The group not only occupies 90% and more than 50% of the valve market in the United States and the world with world-leading technology, respectively, and enjoys the reputation of "valve standard-setter" in the international water technology field. As Watts Industrial Manufacturing Center in Asia, Tianjin Tanggu Watts Valve Co., Ltd. since 1994, the date of commissioning, in full accordance with Watts Industrial global uniform standards of production and successfully obtained ISO9001: 2000 quality system certification, the EU commitment Pressure Equipment Directive 97/23 / EC certification, China Classification Society certification and a series of international certification authority to ensure that users in China and the United States Walt quality exactly the same products, so that the products are widely used in large-scale national key projects. After nearly 10 years of development, Tianjin Tanggu Watts valves with its superior product quality and perfect service system, won the majority of users praise. The success of the stone asked the way, for the United States Watts Industrial Group, aspirations China valve market and a little more chances of winning. Tianjin Tanggu Watts Valve Co., Ltd., Taizhou Shida Plumbing Co., Ltd., Tianjin Watts Valves Co., Ltd. and Watts Industrial Group in the United States have established three major business units with a sales income of 450 million yuan this year, Next year is expected to reach 700 million yuan.