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The "high quality" in the transformation of butterfly transformation pursues the renewed road of Gaoyou lighting industry
However, compared with the glorious history of the Gaoyou lighting industry, Yu Zeyong, president of the Gaoyou Lighting Association, is more willing to look at the road he has taken with a developmental perspective. With the changes of the times and the advancement of science and technology, the lighting industry has long been not the original pattern. The traditional business methods and products of Gaoyou Lighting Enterprises have been unable to adapt to the current development. He once thought that the silently lit street lamps that are easily overlooked in daily life have largely driven the development of a small town in Gaoyou City. This quiet small city of Suzhong produces a lamp that is known as 2/3 of the country. Rod, known as the hometown of lamps, China Lighting Association in 2008 named it China's street lamp manufacturing base. Since the first streetlight pole was born here more than 40 years ago, the dawn of the streetlight slowly illuminates the water town. However, compared with the glorious history of the Gaoyou lighting industry, Yu Zeyong, president of the Gaoyou Lighting Association, is more willing to look at the road he has taken with a developmental perspective. With the changes of the times and the advancement of science and technology, the lighting industry has long been not the original pattern. The traditional business methods and products of Gaoyou Lighting Enterprises have been unable to adapt to the current development. In his view, the past has grown from nothing, from small to large, from weak to strong, step by step to break through development, as the pillar of the high-postal characteristics of the lighting industry has achieved good results, but there are still many aspects that have not been taken into account, still There are some short boards. How to take advantage of the situation, break through the shortcomings, promote industrial transformation and upgrading, and push the Gaoyou lighting industry to a new height and a new situation is a major realistic issue facing local governments and associations. Then, in the story of the president of the China Light Network, the idea of ​​the re-emergence of the Gaoyou lighting industry has gradually become clear. In order to seek a new path for high-quality development, the president of the company believes that Gaoyou lamps used to occupy the market in the past, relying on price, or even lower than the cost price, so it is easy to cut corners and other problems; in addition, it is hard work to build through thousands of sales people. Personal relationships, rather than relying on their own brand influence, do not pay attention to the brand's propaganda. In short, the pattern of economic growth is still too extensive, and transformation is imminent. All of these have forced the Gaoyou lighting industry to propose new development ideas. The report of the 19th National Congress of the Communist Party of China puts forward that socialism with Chinese characteristics has entered a new era. China's economy has shifted from a high-speed growth stage to a high-quality development stage. Based on this background, combined with the actual development of Gaoyou lighting industry, the Association put forward a new slogan of the development of Gaoyou lighting industry--new era, new lighting, new development path. Enterprise transformation should firmly grasp the development opportunities. In particular, the president said that the new path of Gaoyou lighting industry development has the following four points: 1. Product transformation: In the past, Gaoyou enterprises have done lamps and light poles, and now they must guide enterprises to transform and upgrade. First of all, under the general trend of the Internet of Things and information technology, enterprises should actively transform into high-profit and better-preferred intelligent lighting. In addition, under the impetus of beautiful China, global tourism, night travel economy, and conference economy, cities around the world Landscape lighting construction is booming, and Gaoyou outdoor lighting industry has the advantages of manufacturing, construction, installation, maintenance and qualification, and can actively seize this opportunity to accelerate cross-border integration and avoid blind competition in the low-end market; Expansion: From the past and domestic counterparts to the overseas competition, the global trade market. The implementation of the Belt and Road Initiative has brought a golden opportunity to the development of the Gaoyou lighting industry. The construction of the national infrastructure along the Belt and Road is inseparable from the lighting, and the level of Gaoyou lighting products is in line with the development requirements of the countries along the Belt and Road. In recent years, local governments and associations have actively guided lighting companies to seize opportunities to participate in the construction of the Belt and Road, and encourage enterprises to exhibit more exhibitions. For example, at the Guangya Exhibition last year, Gaoyou enterprises concentrated on the exhibition of 1070 square meters of high-post lighting fixtures, which will be expanded to 2040 this year. In the square meter, nearly 30 companies participated in the exhibition. They also participated in the 2017 Hong Kong Autumn Lighting Fair and this year's Spring Lighting Fair, as well as participating in the Dubai Lighting Exhibition. In 2018, Chengzhao Lighting and Longteng Lighting participated in the Frankfurt Exhibition. They are exploring the domestic and international markets with a broader perspective. 3. Transformation of investment methods: From the past, relying on limited self-accumulation to the introduction of capital and industrial funds. Enterprises rely on their own strength to grow slowly. In the past, Gaoyou enterprises basically made much money to do, from slowly accumulating from nothing to nothing, but they did not raise funds, but they did not owe money. They had certain benefits but were also prone to wrong opportunities. Therefore, it is necessary to guide enterprises with conditions and connotations to use their own advantages to attract a group of powerful listed companies and world-renowned enterprises to join in, and form a more competitive consortium through marriage, shareholding, holding, merger, etc., including enterprises. I am seeking to go public, strive for support in the capital market, and leverage development. This will have a positive impact on the development of new products, the development of new technologies and the occupation of a larger share of the market. 4. Transformation of enterprise management: In the past, the management methods of Gaoyou lighting enterprises were basically out-of-pocket management, such as production management, safety management, and financial management, but the connotation management was relatively lacking. In the future, we should pay attention to brands, patents, standards, design, and management talents. The introduction and cultivation of operational mechanics requires efforts in the management of connotation. It has hundreds of lighting production enterprises, an annual output of more than 3 million sets of various types of lamps, and a high-postal upstream and downstream industrial chain. Gaoyou, a well-known brand in the national road lighting industry, will vigorously promote the transformation of enterprises from traditional street lamps to smart street lamps. From the driving of factors to the drive of innovation, accelerating the accumulation of technology, capital, and talents, and promoting the rapid development of industrial development through industry enthusiasm. Opening a new era of branding For the Gaoyou lighting industry, the next few years will be a year of vitality from high-speed growth to high-quality development. In the process of achieving high quality, the brand will play a major role as an important part of transforming the economic growth mode and improving the quality of economic growth. In order to cultivate the Gaoyou lighting industry into a brand industry with high reputation, great influence and strong competitiveness, the association is building high-light lamps that are worthy of consumers' trust, and enhance the image and reputation of Gaoyou lamps, so that more people can realize Gaoyou is not only a Chinese street lamp manufacturing base, but also a street lamp boutique manufacturing base. Looking for a boutique to identify the brand of Gaoyou lamps, while making a name for the conscience lamps manufacturers, it also makes high-quality products worthwhile. In order to cultivate the brand of Gaoyou Lighting, Gaoyou City Lighting Association has done four things. 1. Apply for the national ecological origin protection product logo; 2. Register the Jiangsu provincial collective trademark; 3. The enterprise that meets the standard can attach the Gaoyou lamp + corporate brand (such as: Longteng) logo; 4. Formulate the association alliance standard and Gaoyou lamps In terms of trademark registration, the data shows that the brand cultivation base of Gaoyou Lighting Industry Cluster has been registered in the provincial level since 2009, and now has more than 1,700 registered trademarks, including 4 well-known trademarks and 18 provincial famous trademarks. The city has 35 well-known trademarks. The industrial and commercial department has successively registered 196 trademarks for Gaoyou City's lighting enterprises, and its trademark holding rate ranks first among other industries. In addition, the association also plans to promote the promotion of the brand through multi-party publicity, so that the brand building is more powerful, more thick, and more temperature, forming a strong public opinion atmosphere. It is worth mentioning that in order to eliminate bad credit behavior, the association also actively participates in the work of the genuine goods demonstration industry in Jiangsu Province, requiring enterprises to earnestly fulfill the four non-commitment of not producing or selling counterfeit patents or infringing on the patent rights of others. . To declare the creation of the project is to form a binding force on the enterprise and let them self-discipline. The president will say. To build a brand is not a day's work, it requires the joint efforts of the government, associations, industries and enterprises. Despite the difficulties, it is undeniable that under the innovative thinking of local governments and associations, the Gaoyou lighting industry has already taken the right path. The smug Gaoyou, a song of vigorous transformation and development has already played.