Friends of Yicheng Lighting: Differentiation strategy knocks on the LED market


With the gradual warming of the LED lighting market demand, channel construction has become the main battlefield for many companies in 2013. Ming repair channels, dark sales, has become the only rule of competition in the LED lighting industry. The slogan that the channel is king has become a household name, and how to become a king, all enterprises are also unique. On December 15th, Shenzhen Youyicheng Lighting Co., Ltd. 2013 National Agent Conference was a great success at Shenzhen Zhonghai Shengtingyuan Hotel. At the event site, Shi Yan, general manager of Youyicheng Lighting, gathered together with local distributors to share the new products of Youyicheng, and explored the development of LED lighting channel layout with the theme of deep cultivation and cooperation. Strategy.
Differentiated products as a stepping stone in the market Shenzhen Youyicheng Lighting Co., Ltd. was established in 2010 and is jointly invested by Shenzhen Overclocking Technology Co., Ltd., one of the largest radiator manufacturers in China. It is a focus on fin LED lighting. Manufacturer of luminaires and provider of outdoor integrated lighting solutions. With a plant area of ​​3,800 square meters, the company has its own LED lighting research and development laboratory and light source packaging factory, which realizes the vertical integration of the industrial chain from structural heat dissipation, light source packaging, product optical design and production and sales. The company's current independent research and development and mass production of products are: LED flood light, LED industrial and mining lights, LED street lights, LED projection lights, etc., the products are exported to foreign countries, and won wide acclaim in the international market, Youyicheng lighting also Customers in many countries have established long-term and stable partnerships.
The wine is also afraid of the deep alley. In addition to a solid product foundation, investment cooperation, digging and diverting water is the main direction of the operation of Youyicheng Lighting. For the current sales model of LED lighting, You Yicheng general manager Shi Yan summarized the following: designer, government engineering, channels. The designer mode allows designers to design products directly into the project, which is stable and reliable, but requires a lot of energy and time to get in touch with the designer. Government projects have slow returns and high demands on public relations. Channel construction, to build a brand as the core, this is the strategy that must be adopted to seize the LED lighting market. Taking into account the actual situation of the company, Youyicheng will focus on channel construction, first select the market breakthrough point, and then infiltrate. From the first-tier market to the second-tier market, to the third-tier cities.
However, the current channel construction is complicated, and traditional lighting local tyrants such as Foshan Lighting, Op Lighting, NVC, and Sanxiong Aurora have formed a separatist situation in the fields of light source, home lighting, commercial lighting, etc., and emerging LED companies are difficult to intervene. In this regard, Shiyan will position the development of Youyicheng Lighting in the market segment. The products focus on LED floodlights, adhere to the differentiated development strategy, and successfully apply the fin-type heat dissipation technology to LED lamps. Create products with different appearance and functional diversity, and quickly form a benchmark for the LED industry. In addition, Youyicheng will refine the floodlights of key products, while lowering the market entry threshold, improving delivery speed and sales experience.
Shi Yicheng, general manager of Youyicheng believes that innovation is the soul of a company. Focusing can highlight the core competitiveness of the company. Youyicheng Lighting will definitely devote all its enthusiasm and energy to the development and application of LED outdoor lighting products. Adhere to the road of brand development, let Youyicheng lighting go more stable and longer.

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