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The 2013 China (Shanghai) Lighting E-Commerce Channel Development Forum will be held in Shanghai Lighting City on the afternoon of November 29, 2013. The discussion of e-commerce channels will be another highlight of this year's event.
Double 11 is the hot spot for e-commerce this year. The sales of 35 billion Tmall have allowed many e-commerce companies to see the opportunity, and Jiu Mu Sanitary is proud of the home building materials champion with 70 million sales. The enterprise of Jiumu Sanitary E-commerce operation Fang Xiang, general manager of e-commerce, gave a wonderful report on the future prospects of building materials e-commerce. Fang Xiang was the person in charge of Tmall building materials. He has his own unique views on e-commerce operations and supporting services, and more substantial. The content is to help lighting companies build their own e-commerce platform, how to build their own e-commerce team; another hot spot is Han Yuan Lighting General Manager Li Quan's "LED lighting channel innovation exploration (cloud business)", this double 11 John The source lighting has achieved more than 20 million, and it is a leading enterprise in the field of lighting and e-commerce. This time, Li Quan will share more exciting contents with his professional and practical work.
Traditional lighting stores are still in the wholesale and retail stage, but with the development of e-commerce, the traffic volume of lighting stores is getting less and less. The traditional marketing model can no longer meet the needs of the market, and the e-commerce platform is used as a supporting device. The experience of the store is the model of the future lighting store. The new exploration of the O2O model is the most important theme of the interaction of the e-commerce forum! Xu Xianxiao, General Manager of Shanghai Lighting City, “O2O, Win in Innovationâ€, shares the innovative model of the latest lighting stores across China with real experience.
Mr. Li Yinsheng, an associate professor of Fudan University, is entitled "Principles and Practices of E-Commerce Trusted Transaction Services". It will change the backward e-commerce model from the enterprise's dual platform of payment platform and logistics platform, from the perspective of professional and practical operation. Analyze the existence of the enterprise; Lin Yunchi, co-founder and chief operating officer of Linke E-Commerce, "The Key Points of Strategic Marketing of Traditional Lighting Enterprises Transforming E-commerce" is a rare practical e-commerce marketing course, so that you don't understand e-commerce Quickly master the e-commerce doorway, and do e-commerce to master the deep soul e-commerce.
The last hour of interaction in the forum will be built from the lighting e-commerce ecosystem, the O2O model exploration, and the three topics of the dual 11 lighting companies. The participants will have their own rich experience in the e-commerce field and unique. Industry sensitivity gives everyone a wonderful debate!