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According to the data released by China National Automobile Association recently, Xugong Motor ranked eighth in the top ten non-holistic truck sales in the first half of 2010. As a new army that has not yet entered the heavy truck industry for more than two years, XCMG has attracted widespread attention both inside and outside the industry.
In the past two years, XCMG has actively increased the efforts in product R&D, broadened the product spectrum, improved the technological level and product quality, and continuously introduced new products adapted to the market. At the same time, with the help of Xugong Group's resource advantages in the construction machinery industry, it successfully developed a variety of special-purpose vehicles. At present, XCMG has owned four series and hundreds of products such as ordinary trucks, dump trucks, tractors and special vehicles. Its fuel-efficient and reliable product characteristics are also favored by customers.
The continuous improvement of R&D technology and product quality has provided a strong support for the rise of XCMG Automotive. Continuously improved marketing and service networks have enabled XCMG to compete in the market. In order to build an efficient and high-quality marketing service network, XCMG sets itself as a distributor for the sake of “cooperation and win-win†as its marketing strategy, which allows distributors to benefit, and has developed a number of dealers who have approved XCMG and trusted XCMG. . At the same time, the distribution of outlets for service stations and spare parts stores has been continuously expanded to relieve users of their worries.
In order to increase the loyalty of users, XCMG has actively established customer profiles to provide users with meticulous and value-added services, and has formed a good interactive relationship between enterprises and users.
The relevant person in charge of Xugong Automobile stated that after two years of hard work, although XCMG has made some progress and achievements, it is still only a rookie in the industry after all. Compared with the top seven companies in the rankings, there are still quite a few gaps. It also requires more effort and improvement.