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Xinhua News Agency, Beijing, April 26th (Reporter Zhang Yi) FAW, SAIC, and Dongfeng, the three major auto groups, launched a large number of self-developed brand cars at the Beijing Auto Show, marking the “big three†in the overall brand building Make a breakthrough.
FAW to strengthen its own brand building foundation
Director of News Center of First Automobile Group Company told reporters on Xinhua News Agency on the 26th that the 11 auto brands developed independently by the FAW Group have appeared for the first time, highlighting the great achievements of FAW Group in the construction of the main brand in recent years. The 11 new models include the five major brands of Jiefang, Hongqi, Xiali, Pentium, and Garbo. There are 9 passenger cars and 3 commercial vehicles. There are four Xiali economical cars, a mini-vehicle, a multi-functional commercial vehicle, a mid-size sedan, and a hybrid sedan. Especially worth mentioning is the red flag SUV. This red flag SUV concept car as a whole avant-garde, luxurious, mighty, is a concentrated expression of the level of independent development of FAW, to fill the blank of China's own brand high-end SUV market.
After years of hard work, FAW Group has now formed a full range of self-developed commercial vehicle capabilities, equipped with car body, engine, and vehicle matching capabilities, and established two independent R&D platforms for economical cars and mid-size cars to develop autonomous brand cars. Foundation.
SAIC builds its own brand car at a high starting point
In recent years, the Shanghai Automotive Industry Corporation (Group) Corporation has set out from a high starting point to increase its own brand development efforts. The new "digital intelligent high-performance mid-range sedan" independently designed and developed at SAIC Motor Show has attracted a lot of attention. This is SAIC's newest cutting-edge technology and innovatively developed new platform model, which fully demonstrates SAIC's sustainable R&D capabilities and its high-tech technical strength. After the reorganization of SAIC and NAC, NAC’s own brand development was also included in the leadership of SAIC. The auto show featured four new MG models. SAIC's three new energy vehicles, including the self-owned Shanghai brand plug-in fuel cell sedans, fully embody SAIC's commitment to corporate social responsibility, its emphasis on research and development of environmental protection and energy conservation technologies, and its active exploration of the harmonious development of the company and society. In the field of heavy trucks, light trucks and mini vehicles, SAIC's own brand development has also achieved remarkable achievements.
Dongfeng independent brand building fully bloom
As one of the three major automobile groups in China, Dongfeng Motor Company participated in the exhibition with 31 vehicles and 19 independent brands. Including 12 self-owned commercial vehicles and 7 self-owned brand passenger cars. According to Zhou Wenjie, deputy general manager of Dongfeng Motor Company, in recent years, the company has carried out several R&D projects in the fields of commercial vehicles, passenger vehicles, military products, and alternative fuels, and has made significant breakthroughs in independent innovation and independent brand development.
In the field of commercial vehicles, the D310 platform completed the development of more than 300 models of the 11 series of three models of the Tianlong/Titan project. Dongfeng’s new-generation heavy truck “Dragon†quickly gained market recognition after its debut in May 2006. The research and development of “Dongfeng Tianjin†began in March 2005. It is a new generation of medium- and heavy-duty commercial vehicles independently developed by Dongfeng Corporation.
In the field of military products, the Dongfeng "Warrior" series models passed the State Council and the Central Military Commission, and they achieved bulk equipment.
In the field of passenger vehicles, Dongfeng Group has successively launched new models of self-developed and proprietary intellectual property rights such as Jingyi, Odin, Yuxuan and Xiaokang K17.
In the field of new energy clean vehicles, Dongfeng hybrid electric bus, passenger cars and trucks have passed the national inspection and acceptance. In order to speed up the development of its own brand of Dongfeng Passenger Vehicles, the Dongfeng Passenger Vehicle Division was announced in July last year. The Dongfeng Passenger Vehicle Wuhan plant covering an area of ​​1,500 acres is progressing smoothly. The first passenger car will be put into production by the end of this year.
According to statistics from China Association of Automobile Manufacturers, there are currently more than 300 automobile brands in China. In the field of commercial vehicles, independent brands dominate. In the field of passenger cars, foreign brands dominate. In the car sector, the market share of self-owned brands last year was only a quarter, and foreign brands dominated. Compared with well-known foreign brands, although there are a large number of self-owned brands in China, there are not many well-known brands and there are still large gaps.