A few days ago, the reporter conducted a survey of domestic truck companies’ export plans in 2007. It was gratified to find that after a few years of exploration, many truck companies have upgraded their exports to strategic heights, and have gained a deeper understanding of product exports and a longer-term future. planning. Doosan Diesel Power Generator,Low Noise Power Generating Sets,Original Doosan Diesel Generator Set Fengde Mechanical & Electrical Manufacturing Co., Ltd. , http://www.dieselgeneratores.com
Dongfeng Tianlong heavy truck ready for export
Never pay attention to the importance of the strategic level; from the point of selling the product, regardless of actively taking up the follow-up maintenance service; never understand the export business risk to take advantage of multiple ways to actively avoid risks; from blind exports to orderly exports; The lack of attention to corporate image to the start of building Chinese truck brands may indicate that Chinese truck companies are maturing in the international market.
No longer simply pursuing quantity
“The number of exports is no longer the most important thing for us, and we will not deliberately compare the export figures with our competitors.†In an interview with mainstream truck companies in China, they all stated that the increase in export volume was not the first priority for companies. A goal. Paying more attention to the foundation, attaching importance to overseas dealer team building, and paying attention to distribution and management have become common practices.
A person from the Dongfeng Motor Overseas Business Department stated that in 2007, Dongfeng Motor will expand and consolidate seven strategic markets such as Iran, Ukraine and Syria, and the construction of dealer teams will be the focus of work.
The relevant person in charge of the Nanjing Automobile Import and Export Company stated that leapfrog products had been sold to 58 countries and regions last year. Algeria, Russia, and Chile are the major exporters of leap trucks. This year, SAIC Yuejin will focus on promoting and consolidating the major exporting countries and fully play the role of an assembly factory built in Vietnam. In particular, it will make a difference in Russia and will not stretch the front too long.
Orderly exports become a consensus
On March 1, the Ministry of Commerce began to implement license management for auto exports. More than 700 export companies failed to enter the list of enterprises that meet the conditions for applying for export licenses and were forced to exit the auto export market. “In the past, we took the strategy of following the export, and after seeing competitors opening up a country’s market, we immediately exported the product to that country, and the price was generally not higher than the competition. In the development of overseas sales channels, we will first Negotiating with dealers who sell competitors' products, and strive to make the opponent's channels into their own. Follow-up maintenance service is not the focus of our consideration.†An exporter of the truck, who asked not to be named, told reporters.
This is indeed the case. In 2006, the export volume of 169,900 trucks in China was spread over more than 50 countries and the average number was very limited. At the same time, 204 domestic export companies sold only one car last year. In order to compete for overseas markets, many export companies are keen to fight price wars in overseas markets. To overwhelm domestic competitors as a goal, they do not pay attention to after-sales service and spare parts supply at all, causing serious adverse effects.
“We will not adopt such an export strategy this year.†The truck exporter was not disheartened. “The Notice on Regulating Automobile Export Order issued by the five ministries and commissions of the Ministry of Commerce allowed us to A deeper understanding.†He said that the introduction of this policy has served as a good reminder and warning for many export companies, especially those specializing in the export of automobile trade. “Companies on the list will do a good job of exporting in earnest. In fact, a good export order is very important for every export company.â€
Start the brand road
Previously, there were too many auto export business units in China and the quality and after-sales service problems were prominent, and disorderly competition was intensified. In the words of the person in charge of the Ministry of Commerce’s Industry Department, “The vicious competition in low-priced automobile exports has harmed the interests of foreign consumers and Chinese companies and affected the image of 'Made in China'.â€
Compared with Europe and the United States, Japan and South Korea, China's truck brand value is still relatively low. Although China's trucks have the world's highest production, sales, ownership, and brand numbers, but in stark contrast to the quantitative advantages, our brand value cannot be compared with the world level. We are still a weak brand of automobile brands.
“In 2007, our export target was 10,000 vehicles. From 2007, we will use three years to achieve a qualitative leap in the development of China National Heavy Duty Truck. We will strive to build an international brand of China National Heavy Duty Truck. The banner of national heavy truck construction has become a well-known heavy-duty vehicle base in the world," said a person in charge of China National Heavy Duty Truck Group told reporters.
Experts point out that car exports are not blitzkrieg but a protracted war. In the long run, the brand is very important for Chinese trucks to go overseas. Creating a brand is not an easy task and requires all companies to work together. Export companies should pay attention to maintaining the image, because it is not only the image of their own product but the image of the entire Chinese truck.