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As an important step in the implementation of the Cummins global brand integration strategy in East Asia, Wuxi Holset Engineering Co., Ltd. was officially renamed as “Wuxi Cummins Turbo Technology Co., Ltd.†a few days ago, becoming the first company to change its name according to the new brand strategy. Cummins joint venture in China.
Cummins officially launched its global brand integration strategy in May 2006. The new brand strategy integrates all Cummins business units and product lines into the name of “Cummins†and adopts red and black colors that are more visually appealing, giving Cummins a more prominent corporate identity than ever before. Image and visual experience. This new brand image will be adopted by the company's entire business department and operating agencies around the world.
According to this strategy, Holset, a wholly owned subsidiary of Cummins, has officially changed its name to Cummins turbocharged technology system. As a joint venture between Cummins Turbo Technology Systems and Wuxi Power Engineering Company, Wuxi Holset has also officially changed its name and displayed it to the public with a new logo and image after the Spring Festival.
In the future, Holset will no longer appear as a company name, but will still be used as a supercharger product brand in products and technologies.
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