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From January to December 2013, the sales volume of Dongfeng commercial vehicles totaled nearly 51,000 units, an increase of 12% year-on-year; cumulative sales of heavy trucks from January to December reached 120,600 units, an increase of 18% year-on-year. Independent caliber (excluding Dongfeng Liuzhou Trucks) maintained its leading position in the heavy truck market.
Dongfeng Commercial Vehicle strategic cooperation with Volvo <br> <br> in the country have such a good performance, then Dongfeng commercial vehicle should go abroad, accelerate overseas development strategy, let the world know that China has a brand called wind.
In recent years, many companies in China's commercial vehicle industry have cooperated with foreign companies in order to increase their visibility abroad. Heavy trucks handed Mann, Futian Auman and Daimler tied knots, JAC and Navistar Marriage, Guangzhou Automobile and Hino formed GAC Hino, SAIC and Iveco reorganized Hongyan, Sichuan Nanjun and modern joint ventures. Both Dongfeng and Volvo have also announced the formation of a joint venture. When can you officially list? This has become a major concern for the industry.
In fact, both Dongfeng and Volvo had their own joint venture experience. On June 9, 2003, Dongfeng Motor Co., Ltd. and Nissan Motor Co., Ltd. each invested 50% in a joint venture to form Dongfeng Motor Co., Ltd. At that time, Dongfeng Commercial Vehicles belonged to Dongfeng Motor. In the same year, Volvo and China National Heavy Duty Truck Co., Ltd. were also “combined with each other†and each of them contributed 50% to the Jinan Huawo Truck Co., Ltd.
In 2013, Dongfeng Commercial Vehicle Company was stripped from Dongfeng Motor Co., Ltd. and became a subsidiary of Dongfeng Motor Group. Since January 1, 2013, Nissan Motor Co., Ltd. has officially withdrawn from Dongfeng Commercial Vehicle Co., Ltd. under Dongfeng Motor Co., Ltd. and transferred 50% of its shares to Dongfeng Motor Group.
Nissan once brought advanced management experience and cultivated talents to Dongfeng. Dongfeng Commercial Vehicles realized the management level and international standards by learning Nissan’s advanced concepts and methods. Through the improvement of management in the manufacturing field, the quality of Dongfeng Commercial Vehicles has been significantly improved and customers have also gained recognition. However, there is no obvious breakthrough in Dongfeng commercial vehicles at the technical level.
Jinan Huawo's products, due to high prices and poor market performance, were completely shut down in 2006, followed by Volvo’s withdrawal from Jinan Huawo and parting ways with CNHTC.
Dongfeng Commercial Vehicle has been obscured in the international market. Therefore, if Dongfeng Commercial Vehicle can successfully cooperate with Volvo, on the one hand, Volvo's technology can be introduced, and on the other hand, Volvo's influence in the international market can help the "Dongfeng" brand commercial vehicle to enter the international market.
Although the establishment of the joint venture company is still far away in the future, Dongfeng and Volvo have already begun meaningful cooperation through other channels.
First of all, Dongfeng Commercial Vehicle and Volvo Ocean Race together are both concrete actions for the two sides to implement synergy based on the background of the established strategic alliance between Dongfeng Motor Group and Volvo Group in January 2013. It is a global market strategy for the “Dongfeng†brand commercial vehicle. important parts of.
Followed by December 10th, Dongwo (Hangzhou) Truck Co., Ltd. launched the UD Coolt series heavy trucks. The Dongwo Nissan Diesel Automobile Co., Ltd. was the predecessor of the Dongwo Truck. After Volvo acquired Nissan Diesel, both shareholders have unanimously agreed to rename the company Dongwa Truck Company. After the company was renamed in November this year, it was not immediately announced to the society. The opportunity to take advantage of the new product, CoolStor, will be announced to the outside world. It is reported that the UD brand is the original Nissan Chai brand. In 2006, Sweden’s Volvo Group acquired Nissan Chai’s 13% stake from Nissan, becoming the latter’s largest shareholder. In 2007, Nissan Diesel Co., Ltd. became a wholly-owned subsidiary of the Volvo Group. In 2010, Nissan Diesel was renamed UD Trucks.
Dongfeng accelerate the development of overseas markets to achieve localization <br> <br> many Chinese commercial vehicle companies have realized the importance of overseas export of strategic adjustment, but the irrational structure of export products, service can not keep other issues yet to be fundamentally solve. So how do Dongfeng Commercial Vehicles consider these issues?
Huang Gang, General Manager of Dongfeng Commercial Vehicles, said in an exclusive interview with reporters that in the long run, making Dongfeng a global brand is our long-term vision. However, to achieve such a goal, we need to gradually and progressively. At present, we have entered some emerging markets overseas, and developing markets, including Southeast Asia, have a certain market share in such markets as the Middle East. But then we have to establish a regional marketing center for overseas strategic markets, including in South America and other regions around the world. And according to the requirements of the local market for local production.
In South America and Brazil, it takes up to 60% of local company managers. Localization is such a requirement, so we need to be localized. In the long run, we are not only developing in emerging markets but also need to expand our market, but we need to do it step by step. Every time you enter a market, buying a car is not the first one. It is important to get the trust of the customer Dongfeng brand there. Therefore, it is our real goal to provide effective services to customers and make them satisfied with products and services so that they can bring greater value in the process of commercial transportation.
